30% Of Samsung Phones To Run Android In 2010


samsung-android-logoThe migration continues. Motorola has proclaimed an aggressive move to adopt Android as their smartphone platform of choice and HTC is clearly in robot mode as well. It sounds as if Samsung will join that bunch as they increase their Android lineup at the expense of Windows Mobile. More specifically, Android will compose 30% of their phone portfolio in 2010 and beyond (rumor).

I’m a bit surprised that the “beyond 2010” doesn’t account for even MORE Android considering how aggressively the company looks to be cutting back on WinMo devices. According to HMC Investment Securities Analyst Greg Noh, here is how much of their lineup will feature Windows Mobile phones:

  • 80% in 2009
  • 50% in 2010
  • 30% in 2011
  • 20% in 2012

Or for the graphically inclined:


Sounds terrible for Microsoft but the fate of Symbian is even worse – by 2011 the manufacturer won’t produce any phones with the Symbian operating system. Ouch. So why wouldn’t Samsung ramp up their Android production levels even further?

A new proprietary Samsung OS should arrive next year and gradually form about half of all the company’s smartphone sales.

Doubtful. That is assuming that their Samsung OS phones sell well compared to their Android Phones, which I don’t see happening. Regardless of the ratio of Samsung OS models to Android Phone models they make, unit sales are a figure only the market can determine. And right now, the market is really, really liking Android. Somehow they have their own proprietary OS eating into Android sales from 2011 into 2012. What do they know that we don’t? If their Android Phones strongly outperform devices running their own proprietary OS, any good business person would skew production towards Android. So I’m wondering what the heck this optimistic SammyOS is all about.

The original article/note was found at but has since disappeared. Props to Electronista and JKonTheRun for nabbing the story before the plug was pulled. Keep in mind this isn’t official word from Samsung, this is rumored and speculative information and up to this point, we don’t have any feedback or comments from Samsung themselves on the matter.

Rob Jackson
I'm an Android and Tech lover, but first and foremost I consider myself a creative thinker and entrepreneurial spirit with a passion for ideas of all sizes. I'm a sports lover who cheers for the Orange (College), Ravens (NFL), (Orioles), and Yankees (long story). I live in Baltimore and wear it on my sleeve, with an Under Armour logo. I also love traveling... where do you want to go?

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  1. Hey guys, how come I don’t see an increase in the number of Android jobs out there? or will there be an increase?

  2. “Somehow they have their own proprietary OS eating into Android sales from 2011 into 2012. What do they know that we don’t?”

    Rob, those statistics aren’t about sales, they’re about their device lineup. I know they should produce more devices like the ones that sell well, but contrary to what you’re implying, they DO have direct control on those statistic. It’s just the percentage of models featuring each OS, is all.

  3. I clicked on this thinking it said 30% of”F” samsung phones “running” android. and since Im eyeing the moment, figured id check it out. selective reading I guess. this article makes me curious about the symbian OS, Ive never owned a phone running it(knowingly anyways), and dont even think ive ever seen one….

  4. @KBlack
    I think he knows thats not sales. What he means is that they are choosing to dedicate 50% of their lineup to that OS and only 30% to Android and 20% to WinMo.
    So either they plan on releasing a lot of “dumb phones” or they have some special OS we underestimate or don’t know about.
    Personally Android is the hands down best, but WinMo is really good in terms of compatibility and while not overly finger friendly(yet), it can be quite powerful, so again whats the appeal to their own OS?

  5. @maddmatt02 you probably have. Siemens had a bunch of them, Nokia is still pushing Symbian. In areas of accessibility they seem to be quite good (a blind mate of mine uses it)

    What I am wondering about Samsung is, that if they don’t change their information politics they are basicly out. I still don’t know whether they are working on Android 1.6/2.0/2.1 updates and most others I know with i7500 are quite disappointed because of that. (Actually it will be my first and last Samsung because of that issue)
    So quite frankly I doubt Android sales will continue to be good for Samsung if they continue that path.

  6. It will be great when this happens.
    The only problem is that consumers who don’t know the power of Android may look more towards Samsung’s proprietary OS and turn a blind eye to the Android ones because Samsung could do a better market advertising for those devices.

    Can’t wait for the day when more than %1 of the world knows what Android is and what it can do!

    Keep spreading the word :)

  7. maddmatt02 : all nokia phones run symbian OS.

  8. I would guess the SammyOS will probably be for their cheaper (third world) phones.

    Android requires a certain level of powerful hardware before it runs acceptably (as we all know).

  9. I would agree with some1. I think that the figures that they have here are not only smart phones, but their entire lineup. Therefore, that big percentage running the Sammy OS would be their line of ‘dumb’ phones. :P At least, that’s what I think.

  10. Ah, So Samsung thinks about increasing their Android portfolio.
    Are they stupid? They can’t even bring Updates for ONE android phone. How the f*** will they be able to bring more phones.
    I’m sorry but I will never buy any phone from a company, that drops their support two days after the launch of their phone. Sorry Samsung. You’re outta heeeereeeeeee….

  11. Looks like this is their new OS:

  12. str4vag: Not all Nokia’s run Symbian. Some run a ‘simple’ Nokia OS, that has been looking more and more like Symbian. The Nokia 6300 for example.

  13. @Bada
    Why don’t they just join the Open-Handset-Alliance? I don’t get it!

  14. I also agree with some1. Samsung will use their market share to push their Bada OS through the feature phones. They even state it on the Bada site. Once the OS gains market share on the base of the feature phones the applications running on Bada will grow and it will become a viable smartphone OS too. So, those figures make sense for the OS distribution in smartphones…

    I really wonder what kind of a platform is it gonna be… It is probably not going to be Java based, since they want it to be usable in feature phones. It probably won’t be Qt based, because Nokia owns them. I hope I am wrong… or there will be yet one more completely new platform to learn…

  15. The new Samsung Behold II will be released with Android 1.5, but it has already been announced that Samsung will update it to 2.0.

  16. 30% of samsung SMARTPHONES. These statistics are skewed. It should show the % of all samsung phones (dumbphones included) that will be released with android. This would be better because the word “smartphone” is continually changing its definition

  17. I hope they don’t try to develop their own smartphone OS and become king of the market with it. First of all, Apple already tried that, locking an OS to a single manufacturer. The only reason for their success was that it was far better than anything else available at the time, and c’mon, it’s Apple, anything they do is big. With a market now being saturated with Android phones, an open platform that works across multiple manufacturers and carriers, I doubt a proprietary OS from one manufacturer could ever make it big.

  18. @chris and str4vag, I havent had a nokia since the 3390…

  19. Samsung are aiming to be number 1 handset supplier. They’ve tried working with all the major third party OS suppliers and now they’re going to try their own (or acquired) OS.

    They’re in a good position no matter which way the market goes.

    The difference between them and the company they must beat is that their proprietary OS will allow apps to be developed across their whole range. Samsung don’t want one UI system for entry level and another for netbooks. Oops.

  20. seems like a no-brainer: android is free and people prefer it.

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