Sony Ericsson Xperia X10 Officially Announced


They told us November 3rd was the day and they didn’t disappoint – Sony Ericsson has officially announced the Xperia X10 as their first Android Phone and a beauty it is. The unveiling came complete with a video:

List of specs:

The Sony Ericsson XPERIA X10 at a glance


  • 8.1 megapixel camera
  • Up to 16x digital zoom
  • Auto focus
  • Intelligent face recognition features
  • Geo tagging
  • Image and video stabilizer
  • Photo and video light
  • Send to web (photo and video upload)
  • Smile detection
  • Touch focus
  • Video recording
  • Recent shot tray


  • Album art
  • Bluetooth™ stereo (A2DP)
  • Media player
  • Music tones (MP3/AAC)
  • PlayNow™
  • TrackID™


  • Bookmarks
  • Google™ search (from standby)
  • Web feeds
  • WebKit web browser


  • Sony Ericsson Timescape™
  • Speakerphone
  • Vibrating alert


  • Conversations
  • Email
  • Microsoft Exchange ActiveSync®
  • Picture messaging (MMS)
  • Predictive text input
  • Text messaging (SMS)


  • Auto rotate
  • Gesture control
  • Picture wallpaper
  • Touchscreen


  • 3D games
  • Media browser
  • Infinite button
  • Video streaming
  • Video viewing
  • YouTube™


  • Alarm clock
  • Calculator
  • Calendar
  • Flight mode
  • Infinite button
  • Office suite
  • Phone book with dialer
  • World clock

Location-based services

  • A-GPS
  • Google Maps™
  • Wisepilot™ turn-by-turn navigation* (free trial version)


  • 3.5 mm audio jack
  • Bluetooth™ technology
  • Micro USB connector
  • Synchronisation
  • USB support
  • Wi-Fi™

Preloaded applications

  • Sony Ericsson Timescape™
  • Sony Ericsson Mediascape
  • Sony Ericsson Home with clock widget
  • Sony Ericsson Sync
  • Android Market™ Client
  • Gmail™
  • Google Calendar™
  • Google Maps™ with Street View
  • Google Media Uploader
  • Google phone-top search
  • Google search widget
  • Google Talk™
  • Google Voice Search™
  • Network Location Provider
  • Set-up Wizard
  • YouTube™


  • 262,144 colour TFT touchscreen
  • 4.0 inches
  • 480 x 854 pixels (WVGA)
  • Scratch-resistant


  • XPERIA™ X10
  • Battery
  • Stereo portable handsfree
  • 8 GB microSD™ card
  • Micro USB cable for charging, synchronisation and file transfer
  • User documentation


  • Hi-Fi Wireless Headset with FM Radio MW600
  • Car Charger AN300
  • Screen Protector ET902

Facts 1)2)

  • Size: 119 x 63 x 13 mm
  • Weight: 135 grams
  • Phone memory: Up to 1 GB
  • Memory card support: microSD™
  • Memory card included: 8 GB
  • Operating system: Google™ Android Donut, version 1.6
  • Processor: 1GHz Qualcomm Snapdragon™ QSD8250

Availability and versions

  • Networks
  • UMTS HSPA 900/1700/2100
  • GSM GPRS/EDGE 850/900/1800/1900
  • UMTS HSPA 800/1900/2100
  • GSM GPRS/EDGE 850/900/1800/1900
  • Available in selected markets in Q1 2010


  • Sensuous Black
  • Luster White

and Press Release:

Sony Ericsson XPERIA™ X10 introduces an open and integrated world of social media, communication and entertainment

* XPERIA™ X10 is the flagship phone in a family of phones coming to market during the first half of 2010. The XPERIA™ X10 will be available in Q1 2010
* New UX (user experience) platform lets consumers organise everything and discover more with the most open, human and intuitive user experience yet

London – November 3 2009 – Sony Ericsson today unveils the XPERIA™ X10, the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA™ X10 introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities.

The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones.

Bert Nordberg, President, Sony Ericsson said, “The XPERIA™ X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”

Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™ X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”

Introducing signature applications like Mediascape and Timescape™, the XPERIA™ X10 lets consumers organise everything in their phone in an intuitive way:

* Sony Ericsson Timescape™ manages all your communication with one person in one place. Browse through your conversations the bright way to check out your Facebook™, Twitter™, photos, emails, and texts all in one go
* Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you

Intelligence capabilities, integrated into Mediascape and Timescape™, can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

* Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view
* Intelligent face recognition features recognise up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.

Sony Ericsson’s open approach gives consumers maximum choice and with the XPERIA™ X10, users can download any application that they want direct from a wide variety of stores including PlayNow™ and the Android Market™, co-creating an experience that is entirely unique to them.

Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio – MW600. Featuring advanced Bluetooth™ technology and a built-in FM radio, MW600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information, you don’t even need to take your phone with you to tune in to your favourite radio station.

The XPERIA™ X10 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/1700/2100 and UMTS HSPA 800/850/1900/2100

The XPERIA™ X10 will be available in selected markets from Q1 in the colours Sensuous Black and Luster White.

While the lucky folks at Engadget got a hands-on, Sony Ericsson was busy putting up their mini-site for the Xperia X10 that lists an Overview, Features, Specifications and Accessories:





On your mark…

Get set…


[and thanks to all who sent this in!]

Rob Jackson
I'm an Android and Tech lover, but first and foremost I consider myself a creative thinker and entrepreneurial spirit with a passion for ideas of all sizes. I'm a sports lover who cheers for the Orange (College), Ravens (NFL), (Orioles), and Yankees (long story). I live in Baltimore and wear it on my sleeve, with an Under Armour logo. I also love traveling... where do you want to go?

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  1. snap dragon yeahhsssss!!!! GSM …. yeahhshssss!

  2. Aaah niiice. DO WANT.

    Generally spoken are SE phones pretty good with multimedia, camera and audio playback are SEs specialties imo. Which is one of the few things that could be better on the current android phones. Combined with the first real 1GHz chipset, this is has to be a killer phone!!
    Although I think SE didn’t change the whole GUI to the look and feel of the media browser app, it still looks awesome.

  3. The contactlist is just awful.

    Hardwarebuttons are a plus though.

    Apart from that it’s about three months late for me to wait for it.

  4. Not OLED screen. Android 1.6. No release date. Nooooooo!

  5. Paul I agree with you.
    The 1.6 version doesn’t make sense since they probably won’t be releasing it until march. SE is not all that great taking care of their old products…

  6. No Eclair (Android 2.0)
    No Multitouch
    No Compass
    => Why, think about Motorola Droid …….

    Ps : Capacitif ?

  7. 8mp, very good, no flash, not so good. 1.6 ???? snapdragon, excellent!

  8. @webby: It does have a flash (well, sort of anyway). They just call it “Photo and video light”.

  9. @webby
    Engadget listed an LED flash in the specs :D
    But I totally agree that they should AT LEAST be using 2.0 rather than 1.6…

  10. Finnish it-site http://www.tietokone.fi has get information that xperia x10’s prize will be about the same as other xperie series phones when they was released, meaning that it will be about 700 euros in Finland.

  11. You shouldn’t care about MP.

    More MP in a phone only means bigger files, which probadly will have more noise.
    What you should want is real flash and image stabilizer.
    The pictures from the phone say much much more than the MP number. Sadly, not many reviews has pictures taken with the phone, would be so easy to take a few shots in daylight and upload.

  12. 700 euros? OMG, I prefer to wait one year and then buy this mobile. Too expensive for everyone.

  13. it better go to t-mobile or im gonna destroy all of my other sony products

  14. 700 Euros? That’s insane!

    No phone is worth that much money.

  15. No Keyboard…?
    No buy, Sir!

  16. Woah the Video add is giving me headaches! Its cuts are so fast, I can’t see the Phone?!?!?!?!

  17. @ Ermin Maslic… i guess you don’t know the band frequencies for T-Mobile because they posted it up there all points towards Tmo…

    UMTS HSPA 900/1700/2100
    GSM GPRS/EDGE 850/900/1800/1900

  18. I really like this phone.
    However, I don’t like that its running 1.6.
    That is weak. I want my Google Navigation.
    I do like how they incorporated the unboxing in the ad
    and how its her first day of use. Thats always the most exciting time with a new phone.

  19. They clearly said this was a prototype, which makes sense it being version 1.6 now, which of course will be upgraded in time for its Q1 release.
    The UI is in an early alpha and far from omptimized (which SE admits themselves)
    So chill down and wait for the final product. This is yet another failed hype marketing attempt from SE :)

  20. The BBC stated that the release date was early 2010 (1st quarter): http://news.bbc.co.uk/1/hi/technology/8339556.stm

  21. @daniel, those specs are for the final product. They probably don’t want it to run 2.0 because they have their own proprietary navigation they’re trying to sell on this thing. This phone is a bust… by the time it comes out–not till after march 2010–the specs won’t even look that impressive anymore.

  22. No Compass???

    That pretty much makes this device worthless (if your into AR applications)

  23. oh so disappointing… next.

  24. I don’t know why all the fuss about it running 1.6. A quick firmware update will take care of all that. $1026 dollars is too much. I’m curious to know what kind of contracts is necessary to make it more marketable to the consumer.

  25. Looks pretty nice, but I am not going to wait on it. I actually really like the way the droid looks, and there hasn’t been a review yet that has made me feel it’s not the right choice for me.

    The KB may not be the best, but I don’t care, anything is better than a touchscreen KB (yes I have even used the iphone 3Gs and I didn’t like it).

  26. am i the only person who thinks the xperia ui is butt-ugly? It looks like a regurgitation of windows live. “Oooh, look at me, I do blue/black gradients!”

  27. is it true?? 1 gig of rom memory??? wow!
    hey there pretty!

  28. I`m sorry, but is that an Android Phone?
    I say, no sir!
    Okay ist a nice UI but its not really Android!
    You’re damn right!

  29. Looks like Vista-Mobile!
    Yes I said it!

  30. Iphone don’t do this! This looks like a little more of an iphone killer so far. Still looks like maybe the’re still letting us down on the internal memory a little bit, but we’re getting there. This looks like the phone I want next hope its coming to t-mobile

  31. Just another half-baked attempt for SE to make a good product. Even at final production standards I doubt it will amount to anything that will make it worth the outrageous price tag it will probably tote. I mean, I give SE props for trying something new with the UI, but honestly it just looks like a clusterf**k of useless pictures there to make the phone look pretty. I’m not against custom UI’s, but I’ll take stock Android over this mess any day. I do love the design of the phone itself; I just don’t trust SE to release a solid product that will hold up to the standards of other manufacturers.

  32. PS: Not to mention that battery life is probably gonna be a mess with the 1ghz processor and the custom UI loaded on a 1500mah battery

  33. why is the iphone such a success? because it looks great and runs smooth. why does the x10 have the potential to destroy iphone’s record sales? because it looks better, and it will run smoother. the only problem in my opinion is the price tag.

  34. that hot chick got her hands on this beautiful device and she probably doesn’t appreciate it while we geeks and nerds dont and we’re the people who actually appreciate it !!! that’s not fair

    Anyway amazong device


    Android 1.6 (well when it’s confirmed it’s based on Snapdragon this was expected – there’s no Android 2.0 for Snapdragon – yet)

    No flash! (well that was expected ‘cos it’s not based on 2.0 with all the camera optimizations that it delivers)

    What type of the screen does it use? Not even this high ranking official confirms it’s capacitive: http://www.youtube.com/watch?v=92GpDzebTLo&feature=channel

    Probably the worst and the most pathetic thing is to make this outrageous paper launch for device that will be delivered “in the first half of 2010”!!

    Sony Ericsson is still in the pas century when it comes to launches and announcements! They haven’t learned anything from the competitors! When you announce something you need to have it on sales with in the next 30 days, not 9 months!

    All they should have done with first Android phone is:

    1. put ROM of Andorid 2.0 inside Satio (that has same processor as Moto Droid)
    2. swap resistive screen of Satio for capacitive screen
    3. change misrable 900 mAh battery from Satio with appropriate 1500 mAh

    They could have Andorid 2.0 phone for holodys season – first of January season, not first of May!!

    Dear SE you’re reaching point of no return! :(

  36. I’m surprised how much hate there is in the comments here because watching that video filled me with the desire to sell a kidney to buy that thing! And holy CRAP that girl is smoking hot! What is in the water in the Nordics? It’s like Ent-draught for hot chicks.

    I agree though that it’s difficult to tell that this thing is even running on Android. The entire interface has been heavily layered with Sony’s custom software and it looks like most of the basic apps were replaced as well. My biggest fear for this thing is that with that huge screen and the processor… it’s going to cook through batteries in a couple hours!

  37. I can agree with you all on a few points. For one, that doesn’t look ANYTHING like Android. Not that I care too much since all I want to do is root it and port something like Sense UI to it anyway. As for the whole 1.6 issue, an update will take care of that and as far as we know by the time it releases 2.0 or 2.1 will be compatible with Snapdragon. Either way Im loving the Specs on this thing and the only thing that will keep me from it is HTC releasing a Snapdragon device or if they decide NOT to reduce that price. Thats rediculous. It cost about 3x the price of a PS3!

  38. what is the infinity button and the timescape thing they’re talking about?

    also, i LOVE the physical look of the phone but i don’t like the UI. i much prefer stock android to it, and i think part of the reason is that less is more, and with the xperia, it just looks like it’s too much and it’s trying too hard. what would be perfect is if the phone stayed the same with how it looks, and it had sense on it instead. i would totally snap that up in a second.

  39. Smile detection?

  40. @ Little_ik

    1 – Final version problaby with Eclair 2.0
    2 – Multi-Touch comes with the Eclair, with at maximum 3 Simultany touches at time.
    3 – Compass is not a standart … this is crapy not a negative point or something you need … (newb)
    4 – The touchscreen is capacitive, with multi-touch if the final version comes with Eclair 2.0.
    5 – With Eclair comes OpenGl 2.0.

    Don’t say a lot of crapz please :)

  41. @ Logotic
    Yes, there’s smile detection, and have Face recognition
    with automatically recognizes up to five faces.


    There’s the speacs.

  42. not once in their press release do they mention that it is running on android os… it is as if they are ashamed of it. Also they are trying real hard to push their own proprietary services down customers throats. Don’t expect it to come with android 2.0 or atleast with Google’s free navigation when they are busy raping customers with their wisepilot.

    An epic FAIL and marketing disaster in making… learn something from HTC & moto… don’t announce something if you can’t deliver in a month. By next year’s release all these ‘WOW’s will become ‘Whatever!’

  43. here are two must see previews:



    Check out videos with in them! SE tried to invent hot water with this “UX” and in their tradition made garbage that have delayed phone launch!

    They haven’t really learned anything with custom Symbian UI and the fact that they end up with S60 rev. 5 (in the worst possible moment)

    Also notice that SE isn’t even hinting that they’ll launch with Eclair! hell their spec is official and final, so all hopes of Eclair are dreams!

    Again they had appropriate hardware for Eclair (it’s in Satio), but they’ve decided to with Snapdragon+custom UI route! Good luck, and don’t cry when Sholes Tablet with 8MO, Xenon flash and Android 2.0 kills Rachel on arrival!

  44. That’s a good point… Sony does not have a good track record for timing their announcements well. And they also have a habit of building up crazy hype (..cough PS2… cough) and not delivering the goods to match. While I’m at it.. they also tend to release over-engineered hardware which is stupid expensive (..cough PS3.. cough..) If this device was coming out right now and for $500… it would be ground breaking and huge. But in half a year for $1,500? That will be less impressive. But just looking at the device in that video… it looks like a cool-ass gadget that I want to have.

  45. No flash on an 8MP camera phone and Android 1.6 definitely sucks.

    I’m surprised nobody’s mentioned that extremely weak storage on this device. 1GB internal + 8GB microSD is pathetic nowadays. Especially since the rumored specs had as much as 32GB internal + MicroSD.

    Music Collection + Video Collection + Photo Collection + 8MP photos + VGA Videos… 9 gigs isn’t going to cut it for me. 16GB isn’t going to cut it either. (32GB microSD cards do not exist).

    When this phone comes out (likely in March knowing SE), no one is going to give a shit. Especially with Iphone 4 likely 3 months later.

  46. On the us specs web page in one of the drop down list it says you can use a finger tip or stylus!!!!!!! The phone must be resistive or a hybrid like the geekphone 1!!!!!!!!!!!!!!

  47. @ Bizzle9
    Are you a chick? How much memory do you need h0m0? If your going to spend so much money on the phone anyway then you damn well have enough money to purchase a large sd card

  48. Eh. If it had a keyboard, I’d get this over the droid. Sigh. At least it’s AT&T.

  49. whats the problem with them using 1.6?
    won’t we be able to install the 2.0 upgrade on our own?

    anybody know the battery life on this?

  50. To whoever keeps saying this is a tmo phone … it’s probably both tmo US and at&t/rogers. They list two different specs and cover both gsm frequencies for 3g. Still, I wouldn’t use it if i were precluded from ever using 2.0, so either they need an upgrade or someone like cyanogen needs to get to work.

  51. Looks like a version with Tmo US frequencies…!!!!!!!!!!!

    I will possess one.

  52. only 16gb microsd?????? cmon. If this was expandable to 32gb it would be a true iphone killer. but nope. so.. next.. i will wait for an HTC snap dragon phone

  53. So… Now that it’s official, would you mind moving it from “Rumored” to “Upcoming” in the phones section? (And otherwise update that section… A lot of phones in the wrong place..)

  54. I agree, Phandroid should keep up with putting up phones in the right sections. I don’t see several Android devices that are already out!

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