Google has announced developer pages for Google Play. What this allows developers to do is create their own section in Google Play to show off all their Android apps.
It’s already possible to view a developer’s list of apps by clicking a their name when viewing their app listing in Google Play, but developer pages will let developers highlight their best and most recent apps, as well as provide more detail to the user about the company or individual behind them. It’s a great way for fans to find and keep track of their favorite developers’ apps.
Also coming to Google Play for developers is the ability to A/B test your app listings. What this means is you’ll be able to experiment with different sets of graphics, app descriptions, screenshots and titles for your Google Play listing.
You can have both listings exist simultaneously, with users seeing one or the other at random. This’ll allow you find out which listing style performs best for driving downloads, a great tool for developers who want to make sure they’re doing everything they can to maximize their chances for success. It shan’t be long before you developer types are able to get your feet wet with all this stuff in the developer console, and we’re be sure to update you once those options become available.