May 5th, 2015

T-Mobile_US_Retail_Store_in_Waterbury,_CT

The gloves just came off, folks. T-Mobile has a bone to pick with Verizon and they want the whole world to know about it. The company has just released new ad campaign called #NeverSettle (OnePlus, anyone?), and they kicked things off with a whopping 8 videos to server no other purpose than to show people what they do much better than Verizon ever has.

The talking points cover the usual areas of unlimited data, no contracts, early upgrades and other perks T-Mobile can tout. The company even swears they have the network to take Big Red on, noting that they deliver the fastest LTE speed of any of the nation’s major carriers. Of course, actual coverage of said network is a whole different issue that they took care not to harp on, though they reminded us they’re on track to cover 300 million Americans by the end of this year.

As part of the campaign the company is offering up a free no-risk test drive to any current Big Red customers. Here’s how it’s going to work:

  • Port your phone number to T-Mobile and get a T-Mobile smartphone (all the while keeping your Verizon device)
  • After the trial, if you decide to switch T-Mobile will pay any early termination fees or device payments up to $650
  • If you decide you want to go back with Verizon, simply trade your T-Mobile phone within 14 days, and once you’re back they will even pay the costs associated with reactivation.

The trial starts May 13th, and signups will be taken through the end of the month. T-Mobile didn’t give us an idea on how long the trial would last once you’ve started, but we’ll do our darndest to find out. Be sure to take advantage if you’re truly on the fence, and look straight ahead of the rest of the advertisements T-Mobile dropped today if you’re interested.

[via T-Mobile]

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