Oct, 16 2013

It looks like Verizon Wireless wants phone purchasers to get their phones faster. What if you could buy your phone online, and have it delivered on the very same day? That’s what Big Red is testing in Philadelphia, as the carrier has launched a limited pilot program for the service. It’s simple — pay $19.99 by 10am on the day you want the phoe, and you’ll get your device at 7pm that same day.

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The service is said to be coming to key areas of New York City, Dallas, Pittsburgh, and San Francisco in due time. We’re not sure how widespread of a rollout Verizon will attempt, but it’s not something we expect to be available for everyone.

It has us thinking, though — why doesn’t Verizon just offer an in-store pickup option? I’d love to be able to order online, and then trot over to the Verizon store whenever the phone is ready to be picked up. Best Buy is the perfect example of this particular service done right. It’s an invaluable tool that I use to make sure I’m in and out with what I need in a jiffy, while not having to wait 1-3 days for it to be shipped.

Verizon’s motives are quite interesting, though. In their own words:

The Boston Consulting Group in a recent study found that “affluent millennials” – consumers aged 18-34 with six-digit incomes – are the most fertile target market for same-day delivery. Their report concluded these young shoppers are 56 percent more likely than the average online consumer to opt for same-day delivery.

Funny, that — I don’t make anywhere near six figures, and I wouldn’t mind having this option at all. Whatever the case may be, if you live in Philadelphia or one of the other aforementioned cities, you’ll want to inquire about this option the next time you’re in the market for a smartphone.

[via Verizon Wireless]

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