A report out of Kantar Worldpanel ComTech is showing Android utterly dominating Europe’s mobile market share accounting for 70.4% of all devices. This is in stark contrast to iOS where it’s holding onto a mere 17.8%, and Windows rounding out 6.8%. This can widely be attributed to Samsung devices, which account for around half of all smartphones sold in Europe. Pretty insane.
Even overseas, Samsung isn’t completely in the clear where they face growing competition from Sony, who’s sees 38% of Xperia users as ex-Samsung owners. After riding high and saturating the market with a near endless variety of hardware configurations, Samsung must now focus on keeping their customers from jumping ship if they hope to stay on top.
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