Dec, 06 2012

Seems the race is on to see who can release the most rock bottom, low-priced Android tablet for the masses in time for Santa to touch down this December. Best Buy is the latest retailer to dive head first into the crowded tablet market. The retailer mentioned a few days ago that they were gearing up to release a device to be sold under their Insignia brand dubbed the “Flex.”

Now it’s being whispered the Insignia Flex will hit the low-priced sweet pricing, selling for around $240 to $260. This pits the tablet in a head-to-head, no holds barred, battle royale free-for-all against heavyweights like the (rumored) Apple iPad Mini, Google’s Nexus 7, and the Amazon Kindle Fire HD.

Other than a dual-core 1GHz processor, 9.7-inch display, Ice Cream Sandwich and ample battery life, not much else was revealed on the hardware of the tab, so don’t go expecting much. Best Buy’s Insignia brand has long catered to Best Buy customers on a budget, under cutting the competition with cheaper televisions, speakers, and other electronic devices.

You can expect the Insignia Flex to launch on November 11th according to sources over at Reuters, but with options like the Nexus 7 giving consumers what they really want (a powerful Android tab on a budget), we can’t help but wonder who will be duped into buying one of these? I can smell Black Friday coming already…

local_offer    announcements  Insignia Flex