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Best Buy Gearing Up To Release Budget Android Tablet Under Insignia Brand Priced At Around $250

Seems the race is on to see who can release the most rock bottom, low-priced Android tablet for the masses in time for Santa to touch down this December. Best Buy is the latest retailer to dive head first into the crowded tablet market. The retailer mentioned a few days ago that they were gearing up to release a device to be sold under their Insignia brand dubbed the “Flex.”

Now it’s being whispered the Insignia Flex will hit the low-priced sweet pricing, selling for around $240 to $260. This pits the tablet in a head-to-head, no holds barred, battle royale free-for-all against heavyweights like the (rumored) Apple iPad Mini, Google’s Nexus 7, and the Amazon Kindle Fire HD.

Other than a dual-core 1GHz processor, 9.7-inch display, Ice Cream Sandwich and ample battery life, not much else was revealed on the hardware of the tab, so don’t go expecting much. Best Buy’s Insignia brand has long catered to Best Buy customers on a budget, under cutting the competition with cheaper televisions, speakers, and other electronic devices.

You can expect the Insignia Flex to launch on November 11th according to sources over at Reuters, but with options like the Nexus 7 giving consumers what they really want (a powerful Android tab on a budget), we can’t help but wonder who will be duped into buying one of these? I can smell Black Friday coming already…

Continue reading on the Insignia Flex forums, see the specs, or find news and reviews.




  • Adam Tentis

    I don’t know why you would say a consumer would be duped into buying this over a nexus 7… this tablet is almost 2 in larger. There are no 10 in tablets on the market that are this reasonable

    • http://twitter.com/gamercore Chris Chavez

      I mean, I guess you’re right. The cheap 9.7-inch market is untapped right now. I have very little faith in Insignia, but I’ll need to see the screen resolution before passing further judgment though.

  • Steven Skwarkowski

    I want an eMachines tablet…bring back the shitty PC stuff BestBuy

  • Christopher Woodruff

    Meh, no thanks. I’m getting a Nexus 7 once I have the scratch. I actually want a 7″ tablet over a 9″+ in order to fit into my sling bag.

    • http://twitter.com/1huckabuck Remo J Gutierrez

      Wait for the 16 gig or 32 gig N7s. 6-7 movies “downloaded” and maybe some books and I am running out of storage space. I just learned that recently, of “downloaded” to watch movies without any internet broadband, if you are on WiFi I imagine u can watch hundreds of movies all of the time.

  • scoter man1

    Kinda under powered imho. N7 all the way.

    • http://twitter.com/gamercore Chris Chavez

      Yeah, unless that dual-core is an S4 (unlikely), I don’t want nothin’ doin’.

      • Montisaquadeis

        It maybe a Ti omap 4460/70 like in the next nooks and the kindle fire hds. IT would make sense would it not? I reallyu would like a screen size at around 8.9″ personally a 10 would be to large and my 7 is slightly to small even tho it makes a perfect travel companion yet I have room for a slightly larger device.

  • TylerChappell

    This is most definitely a tablet that will never see updates. To some extent it is misleading when customers don’t realize or understand that Insignia, Dynex, Rocketfish etc are Best Buy brands. And really, 9.7″? Fascinating, Apple should start suing the crap out of this tablet! Oh wait, they won’t because craptastic tablets like this are not a threat to their marketshare.

    • RavenFox

      I think your words are craptastic.

      • shonangreg

        And trollicious.

  • Michael Thompson

    Last year’s specs, no updates…
    NO SALE

  • androidscales

    Calm down guys these are targeted for Joe Bobs not techies

  • http://twitter.com/1huckabuck Remo J Gutierrez

    Best buy sucks, their reward program sucks, a year subscription to Time magazine, what am I supposed to do with that. Best Buy just freaking sucks, I used to buy a lot of stuff their and they don’t reward you. Show me the FRYs Electronics Tablet.