Ever since the Siri announcement during the unveiling of the iPhone 4S last year, there have been a slew of voice-based assistant apps for Android. And though I am yet to find one that performs as well as it claims to, there’s no denying the marketing potential of them.
This makes the focus on Aisha in the publicity material for Micromax’s latest device for the Indian market, the Superfone A50 Ninja, understandable. First things first, the phone aims at the extreme low end, costing only Rs 4999 (USD 95). It runs Gingerbread on an undisclosed 650 MHz processor, packs a 3.1 inch screen and a 2-megapixel camera.
Considering the price, it’s pretty impressive that Micromax has chosen to offer such a pre-loaded app. AISHA, which stands for Artificial Intelligence Speech Handset Assistant, was developed by Dexetra, the developer behind another voice-assistant, IRIS.
I personally expect the phone to do well. It’s already the cheapest Android smartphone that I’ve heard of in the Indian market (I might be wrong about this since there are so many lower-end devices over here that it’s tough to keep track of). The presence of AISHA will undoubtedly make the A50 Ninja stand out.