Aug, 31 2011

The IFA ball has already begun rolling with Sony taking to the stage two days ahead of the event. Today, they announced that the Sony Ericsson Xperia Arc S will debut this October. Details are a bit scant at this moment as they chose to focus only on its “Reality Display” and the many entertainment services that will be available for Sony users across platforms, but we’ll be on the lookout for more information coming soon.

We’ve also learned of a new Sony Ericsson Walkman that is running Android. They’re calling it their “flagship” Walkman and judging from the apparent lack of an earpiece this isn’t a phone. All of this is still developing  so stay tuned! [Engadget 1, 2]

[Update]: We’re hearing this one bests the first Arc with a 1.4GHz processor instead of just 1GHz. We’ve also get a press release straight ahead.

Sony Ericsson unveils its fastest entertainment experiences to date with Xperia™ arc S
31 August 2011

Xperia™ arc S has a powerful 1.4 Ghz processor delivering up to 25% faster entertainment compared to Xperia arc ™
Winner of the EISA award “European Camera Phone 2011-2012”*

31st August 2011, Berlin, Germany – Sony Ericsson today unveiled Xperia™ arc S at Sony’s press conference in conjunction with IFA in Berlin. Taking the award-winning sleek design from Xperia arc*,the latest addition to the Xperia™ family has a processor upgraded to 1.4Ghz, Sony 3D sweep panorama technology and access to the Sony Entertainment Network services – “Music Unlimited” and “Video Unlimited”**. Xperia™ arc S features 25% faster camera start up and media conversion , along with 20% faster web page rendering compared to Xperia™ arc***.

Consumers with a 2011 Xperia™ smartphone are now able to enjoy “Music Unlimited” and “Video Unlimited” subject to market availability**:

“Music Unlimited” has a global catalogue of over 10 million unique songs**** with access to your personal music library and ad free radio channels across multiple devices.
“Video Unlimited” (currently exclusive to Sony Ericsson Xperia™) is the ultimate source for the latest Hollywood blockbusters, all-time classics, and TV shows from all major studios.

Nikolaus Scheurer, Head of Product Marketing at Sony Ericsson said: “Xperia™ arc S is the fastest and most entertaining Xperia™ to date and it clearly demonstrates how the Xperia™ family are the best smartphones to experience great entertainment services such as Music Unlimited and Video Unlimited.”

In addition to these services, Xperia™ arc S includes best-in-class Sony technology such as 3D sweep panorama. 3D sweep panorama images can be captured and then viewed by connecting the phone to a 3D TV using the HDMI output.

Xperia™ arc S also has a visually brilliant 4.2” Reality Display with Mobile BRAVIA® Engine, an 8.1mp camera with HD video capability and Sony’s award winning Exmor R™ for mobile image sensor that enhances still images and videos even in low light conditions.

Consumers also have access to a uniquely social entertainment experience of sharing and discovery with Facebook inside Xperia™, plus the extensive world of Android with over 250,000 applications.

Xperia™ arc S at a glance:

Super fast 1.4 GHz processor
3D and 2D sweep panorama photography
8.1 MP camera with Exmor R™ for mobile image sensor
4.2“ Reality display with Mobile BRAVIA® Engine
Latest Android™ platform Gingerbread 2.3

Sony Ericsson Xperia™ arc S will be available globally in selected markets from Q4 2011.
For full details all products news, please visit the press room and the product blog:

* Xperia™arc S and Xperia™ arc are winners of the EISA (European Imaging and Sound Association) award for European Camera Phone 2011-2012. Xperia™ arc is also the winner of the prestigious red dot Product Design Award 2011

** Availability of Sony Entertainment Network services:

“Music Unlimited” and “Video Unlimited” are expected to become available on Xperia™ arc S and launch timing will vary by region. Customers will be notified when services are available.
Markets for Video Unlimited: USA, Italy, Spain, Germany, UK, France, Australia, Canada and Japan
Markets for Music Unlimited: USA, Italy, Spain, Germany, UK, France, Australia, Ireland, New Zealand

*** Based on internal tests.
**** The number of songs available from this catalogue varies by region

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