A new Nielsen survey is reporting that 31 percent of those planning to purchase a new smartphone are considering Android as their first choice. Those considering the iPhone? Slightly lower at 30 percent. While several reports from various analytics groups have had Android as the top dog in market share, this marks the first time in Nielsen’s studies of the smartphone market that Android has been named the most desired smartphone platform in the US.
What’s more, Android once again leads in new smartphone subscriptions. Half of those who purchased a smartphone in the past six months went Android, while a quarter chose iOS as their platform. This translates to a 37 percent overall market share for Android, which leads a pack featuring Apple at 27 percent, BlackBerry at 22 percent, and the combined Windows Mobile/Windows Phone 7 userbase making up 10 percent.