Hardly a week goes by that a new smartphone option doesn’t pop up for major carriers, and with new choices comes higher consumer desire to upgrade early. AT&T is keenly aware of this, and the company that just added a handful of new Android phones to their lineup this week has accordingly upped their early upgrade fee for smartphone by $125. Now, instead of paying $75 to switch to a newer handset early, AT&T subscribers will need to pony up a cool $200.
AT&T said to employees, “This change to our exception pricing is necessary to maintain our ability to provide customers with the best selection of devices and maintain our leadership in the Smartphone category.” Yeah, that sounds about right. Don’t worry though, if you want to grab a feature phone or basic messaging device the change in fees won’t affect you.