By For a while now, we’ve been aware that HTC’s been silently switching up their manufacturing process to help soothe the pain from device shortages. Perhaps the most direct result of their changes were the shifts from AMOLED to SuperLCD in some of the phones they’ve introduced to the market as of late.
Still struggling to keep the necessary components flowing in for production (namely the AMOLED displays that Samsung’s been unable to make enough of) and with more and more of their AMOLED-designed devices now being shipped with Super LCD (the latest being the HTC Desire alongside the HTC Droid Incredible), they’ve gone ahead and formally announced their plans.
“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
According to SlashGear, an official statement by the Taiwanese company expressed interest in offering both of the technologies “concurrently within our product lineup,” insinuating that they’re not looking to phase AMOLED out at all. How soon we’ll see AMOLED reclaim its throne is up to Samsung – they expect shortage problems to be out of the window before 2011 comes to an end. Other outlets, however, suggest that we won’t be seeing that happening for years past that. The full (and rather short) press release is straight ahead.
HTC INTRODUCES SLCD DISPLAY TECHNOLOGY TO ITS PORTFOLIO
New Displays to be integrated into HTC Desire and Nexus One
Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.
“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.
About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.
why are they putting in the nexus one when they dont sell anymore of this phone can we send ours back to get this new screen???
Why is the Nexus One mentioned in this article? Google announced that they were no longer going to sell the Nexus One last week.
you couldn’t get the nexus one from google anymore but they are still going to sell it through carriers
The Nexus One is still available in other countries through local carriers, although they use different radio bands, making it not so useful here. Even if it worked, you probably wouldn’t get 3G as 3G technologies implementation differs even among GSM carriers.
I don’t understand isn’t this like the same screen the iphone has if it is thats awesome!! Better resolution screen seems like it would help android phones!
So how does Super LCD compare to Super AMOLED?
super AMOLED is the best out right now super LCD I would say is not even as good as AMOLED except better battery life the AMOLED
Will the next generation of screens be called “Super Duper” or “Ultra Super”?
HTC didn’t use Super AMOLED, but the “regular” AMOLED in these phones. only Galaxy S has the Super AMOLED at the moment.
i don’t understand the Nexus One being in this article either. i thought it was finished. why would they keep selling it in EU when they have almost identical model, Desire, out too?
Galaxy S super amoled > any other phone screen
@8
Indeed. I have always felt that naming any product “super” anything is rather short sighted.