Motorola FLIPOUT Launches in Brazil

Just in time for Brazilians to get all social and tweety about how well their nation’s team is doing in the World Cup, Motorola has announced their MOTOBLUR-driven squat and square Android known as the FLIPOUT  for the South American country (why they insist on BILLY MAYS-ing all of their product names is beyond me). There isn’t a whole lot to add that hasn’t already been said about the device, and it should be available by mid-July at an unspecified price.

Press Release:

Motorola launch in Brazil the FLIPOUT™ with MOTOBLUR™: a stylishly square & pocket perfect mobile
Multi-touch screen pivots to reveal QWERTY keypad on company’s latest Android 2.1 smartphone

June 30, 2010

Sao Paulo, Brazil – June, 30th – Motorola (NYSE: MOT) today announced the Motorola FLIPOUT™ with MOTOBLUR™, a stylishly square and compact smartphone that’s as individual as its users. The FLIPOUT runs on Android™ 2.1 and features an innovative square pivot design that opens to reveal a five-row QWERTY keypad with a separate row for numeric keys. The smartphone will be available in Brazil by the first half of July and will retail at R$ 999.

FLIPOUT features up to seven customizable home screens and has live, interactive wallpapers available only in Android 2.1. It also offers enhanced MOTOBLUR, making it easier to follow who and what really matters to you on relationship networks

“The FLIPOUT with MOTOBLUR launch reinforces Motorola’s commitment to giving users a more complete and customizable Android experience while maintaining its heritage of innovative smartphone design”, said Sergio Buniac, Vice President of Mobile Devices for Motorola Brazil.

FLIPOUT will retail with three different colored battery doors that users can exchange according to the occasion.

Enhanced MOTOBLUR

MOTOBLUR is Motorola’s exclusive Android experience that syncs contacts, posts, messages, photos and much more — from sources such as Twitter™, Gmail™, Facebook®, MySpace and Orkut, work and personal e-mail, and Last.FM — and automatically delivers them to the home screen. MOTOBLUR automatically backs up contacts, log-in information, home screen customizations, e-mail and social network messages to a secure server and provides remote data wipe for lost or stolen devices. One username and password restores contacts, messages and connectivity to prior networks and email providers.

FLIPOUT offers enhanced MOTOBLUR functionality and features, including:

– Happenings and Messages widgets – filter by social networking account, by contact(s) or by contact group to only see the information you want

– Screen customization – move and resize preloaded widgets on up to seven home screens

Battery Manager – manage battery consumption by operating in one of three performance modes
Data Manager – monitor data usage to better manage pay-as-you-go and limited data plans
Personal and Corporate e-mail – pushed directly to the device
Re-tweet capabilities

Audio Quality

FLIPOUT comes with CrystalTalk™ PLUS, proprietary Motorola technology that adds a second microphone and speaker, reducing background noise and ensuring even clearer audio quality.

Multimedia

FLIPOUT brings optimal web and photo browsing to the palm of your hand with multi-touch pinch and zoom and is Adobe® Flash® Enabled to provide access to most content-rich websites. For music fans, FLIPOUT’s connected media player offers full screen lyric support, integrated song ID and a social solution for knowing what people around you are listening to.

Additional multimedia features include a FM radio with RDS support, a 3.1MP camera with digital zoom and KODAK PERFECT TOUCH technology for better, brighter pictures and gallery mode for tagging and labeling of photos. One-touch uploads to Facebook®, Orkut, MySpace, Picasa and Photobucket make sharing your images quick and easy. Also included are video capture, playback and streaming options along with Bluetooth®1 capabilities for wireless calls, music and file transfers.

FLIPOUT includes a 2GB memory card, expansible to 32GB, built in GPS, E-Compass plus Wi-Fi and 3G support for connectivity and features full Google™ services including Google Search™, Google Maps™, Gmail™ and access to thousands of apps on the Android Market™.

SHOP4APPS: Discover and Download

Flipout is the first handset with access to SHOP4APPS, Motorola’s Android applications store. This makes it easy for the user to discover, purchase and download free and paid applications for Motorola Android-powered phones. SHOP4APPS complements Android Market™ experience by providing consumers with a broad selection of local language apps across multiple categories that have been tested and optimized for Motorola devices.

– Find your favorite app. Search for your favorites or find new ones – from games and entertainment to lifestyle and business tools – SHOP4APPS offers something for everyone.

o Access, browse and purchase apps from a handset or PC

o Search by category, keyword, interests, developer, service type, location and more

o “Try before you buy” demo option available on most apps

o Rate, recommend and share apps with friends

– Let us show you our favorite picks. Browse MOTOPICKS and discover the newest and most popular applications.

– Download or Purchase Once. Keep It Forever. Purchased and downloaded apps are stored in a personal storage area, called the “App Locker,” making switching handsets or restoring applications seamless and easy.

Product Availability

The Motorola FLIPOUT with MOTOBLUR will be available in Brazil by mid-July 2010.. To experience MOTOBLUR, please visit www.motorola.com/motoblur.

About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com.