REI’s “Find Out NYC” Augmented Reality App Provides a Unique Sweepstakes Opportunity

REI – Recreational Equipment Incorporated – has introduced a new Android application that utilizes augmented reality. It’s called “Find Out NYC” and it allows you to find and unlock virtual posters in Manhattan. For each poster you unlock, you’re given an outdoorsy scene to take in. And more than that, you’ll be entered to win snowboards, bikes and even vacation tickets to Costa Rica. It’s yet another fun and innovative way companies are marketing on mobile these days. If you’re in the are and REI’s products entice you, then you might a well take a shot. Find the free download in the Android market.