Samsung announces its AI Subscription program
Samsung has recently announced plans to launch an AI Subscription program. The name is kind of misleading and it’s definitely not what you think it is. Instead, this is more like a hardware subscription program where you can get the company’s latest AI-powered devices on a subscription/rental model.
Like we said, the name is kind of misleading. Samsung launched its Galaxy AI suite of AI tools last year alongside the Galaxy S24 series. The company later noted that they will eventually start charging users for more advanced features. However, this AI Subscription Club is not the same.
Instead, it kind of sounds like the hardware subscription program that Google launched with its Pixel Pass. it also sounds a bit like Apple’s rumored iPhone subscription plan which the company later killed off. According to Samsung Electronics Vice Chairman Han Jong-hee, this program will allow users to sort of “rent” a smartphone or tablet by paying a monthly subscription.
This would essentially allow users to continuously upgrade their devices to the latest model. It also ensures Samsung a steady stream of revenue from the subscription. Samsung plans to kick off this subscription with its AI-powered Ballie robot in South Korea. It’s interesting Samsung is trying this business model out when others have either failed or given up, but only time will tell if this will work out.