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Meta recently announced some upcoming changes to WhatsApp, which integrates some nifty little AI features in addition to tools for business owners, as well as business verification badges for the platform.
For businesses, WhatsApp’s new AI tools are programmed to help businesses connect better with clients and their needs. Meta says that it’s training AI to respond to popular questions that businesses often receive on WhatsApp, to help customers find the answers they’re seeking. AI will also be integrated to help businesses create ads on social media to give customers update on their cart items and such.
Meta Verified on the WhatsApp Business app will roll out to more regions including Brazil, India, Indonesia and Colombia. A Meta Verified badge means that a business has registered their information with Meta, and will receive enhanced account support (including impersonation protection), and will be able to use WhatsApp across multiple devices for their employees.
Finally, Meta is also introducing the ability to call larger businesses on WhatsApp instantly, which should be ideal in tricky scenarios or for customers with specific requests. The feature will arrive for more businesses in the coming months.
Source: Meta
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