Samsung wants to make Bixby more chatty

Bixby is Samsung’s attempt at making its own digital assistant. It’s not necessarily the best, and the fact that Samsung is trying to force it on users has made some of them turn it off. This doesn’t mean that Samsung can’t improve on Bixby. In fact, that’s exactly what the company is hoping to do.

In a recent interview with CNBC, Samsung’s executive VP of mobile, Won-joon Choi, revealed that the company is looking to give Bixby more smarts. By smarts, we mean that Samsung will be injecting the digital assistant with generative AI capabilities. This means that in the future, Bixby will be more chatty and smarter about the response it gives.

If you’ve ever used ChatGPT or Google Bard, then you know how much better it is at answering questions compared to searching for it yourself. Google has also made efforts to integrate its Gemini AI into Google Assistant, which is the path that Samsung is hoping to take with its own digital assistant.

Oddly enough, Bixby already has generative capabilities, but only on Samsung’s smart home devices. This interview suggests that Samsung wants to bring it to Bixby on its mobile products. It will be interesting to see how this turns out, especially with stiff competition from Google and if the rumors are true, Apple as well.