Honor wants to Sell More of its Phones in Brazillian Markets
Honor’s efforts to outgrow its previous reputation as a “sub-brand of Huawei” have been impressive – just recently, the company announced its newest Honor Magic 6 Pro flagship phone at MWC 2024, which packs some of the most impressive hardware that we’ve seen on an Honor smartphone. As such, the company also recently expressed its intent to expand its market reach.
In a press conference, Honor CEO George Zhao noted that the company is eager to enter the Brazilian smartphone market, all the while acknowledging that there were steps needed to secure a foothold in the country such as establishing a supply chain and finding a way to work with matters concerning taxes.
Zhao noted how Brazil is important for Honor as a company, adding that if Honor was able to compete with big names like Samsung in markets such as Europe, then the company can hold its own in Brazil as well. Of course at this point the company has yet to reveal its full strategy on how it plans to take on rival brands in Brazil, although it seems adamant that it will be a relatively easy feat to accomplish.
With that being said, Honor does plan to eventually go beyond Brazil, adding that it aims to further expand its reach throughout Latin America.