Major AI Research reveals stunning results!


A major research study has been conducted through and SEMrush, where they have scrapped data from directories that contain AI tools. They then rooted out the top 50 of the AI Tools from September 2022 to August 2023. This research study is extensive, so it’s well worth a read if you’re interested in AI. It pulls together a lot of the core research questions that one needs to know to make AI more universal. By universal, I mean that it is a tool that everyone can have access to regardless of ability, who you are, or where you are located.

For ease of reading, we’re going to go through the main highlights of the study in bullet point format.

AI Industry Trends

  • The top 50 AI tools collectively drew over 24 billion visits.
  • Monthly visits experienced a significant surge of 10.7x, reaching 3.3 billion visits.
  • ChatGPT has 60% of the total traffic.
  • Top gainers in traffic were ChatGPT, Character AI, and Google Bard
  • Some tools experienced declines, possibly influenced by regulatory changes, economic factors, and shifts in preferences. Quillbot and Midjourney are amongst those few.
  • Bounce average is 59.7%


Top 10 AIs

  • ChatGPT
  • Character AI
  • QuillBot
  • Midjourney
  • Hugging Face
  • Google Bard
  • NovelAI
  • CapCut
  • JanitorAI
  • Civitai

Traffic Patterns


  • ChatGPT showed the most growth, adding 1.8 billion visits over 10 months, averaging 195.1 million monthly.
  • Character AI and Google Bard followed with substantial net growth, contributing to the industry’s overall traffic.
  • Craiyon, MidJourney, Quillbot, Jasper, and Zyro faced declines.
  • This was mostly influenced by industry dynamics, public opinion or tool-related issues.
  • Bounce rates are how likely a user will return after its first interaction.
  • Bounce rates highlight tools like Google Bard, Crushon, and Opus with commendably low rates, setting benchmarks for high-quality user experiences.
  • The industry average bounce rate is 59.7%.


Global Interest

  • The United States led in contributing 22.62% of total AI industry traffic,
  • In second place; India and other countries with similar interest levels.
  • Europe, Australia, and Canada lagged in AI investments and adoption, indicating potential growth areas.
  • “AI Chatbot” emerged as the most popular category, generating 19.1 billion visits.
  • ChatGPT accounts for over 76.31% of total visits.
  • 80.53% of users access tools directly, emphasizing a well-established user base.
  • However, mobile versions have a 63.20% user base
  • The gender gap shows 69.5% male users which will need to be addressed to examine potential gaps in the market.

AI Usage by Category


  • “AI Chatbot” was the most popular category, with 19.1 billion visits.
  • AI Writing Generator” came in second place with 1.7 billion visits.
  • Categories like “Image Generator,” “Video Generator,” and “Voice & Music” had a notable presence, showcasing diverse AI applications.

Most Visited AI Chatbots

  • In the AI chatbot category, ChatGPT led with a dominating 76.31% of total visits, emphasizing its widespread popularity.
  • Character AI secured the second position with 19.86%, indicating a competitive landscape within this specific AI tool category.

The Future

The AI industry continues to witness rapid growth, with key players like ChatGPT playing a pivotal role. However, there are areas for improvement. Reducing bounce rates and addressing the gender gap, provide actionable actions for all AI makers. We can be in no doubt of the continuous innovation that we’ll see over the next few months and years. Hopefully, this will steer us towards a more ethical and reasonable future in AI.

Specious Coda-Bishop
Staff Writer @phandroid | Top 5 Kingdom Hearts 3 Speedrunner | Twitch Affiliate | Xbox Ambassador

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