One of the biggest breakthroughs of modern streaming services is that they often allow users to enjoy content such as TV shows and movies without the interruption of ads, which are otherwise included in free content platforms as a way to mitigate costs on behalf of the streaming company.
With that in mind, it looks like subscribers on Amazon’s Prime Video subscription platform will nevertheless have to put up with ads, despite being a paid service. In an email sent out to subscribers, Amazon describes these as “limited advertisements” that allows the service “to continue investing in compelling content and keep increasing that investment over a long period of time.”
From Amazon’s letter to subscribers:
“…Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers…”
There is a silver lining (of sorts) though – for example, content that is purchased or rented by users will not show ads. On the other hand, ads will be shown within series and movies for users in the U.S., UK, Germany and Canada starting on January 29, with France, Italy, Spain, Mexico, and Australia following later on.