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One of the reasons Google is so good at what it does is because of the amount of users who use its search engine, which in turn gives Google more information on how to prioritize information and present it to users optimally.
One of the ways Google has managed to amass that many users, in addition to being great to use, is that they are the default search engine for many browsers, including Mozilla’s Firefox. But it looks like that might soon come to an end. This is according to a report from The Information (paywall) in which Microsoft is apparently looking to make Bing Firefox’s new default search engine.
Mozilla’s contract with Google is said to expire this year, which means that once that happens, the company is free to use whichever search engine that they want, which includes the option of either renewing their contract with Google or signing a new one with another company like Microsoft.
What’s interesting about this is that there have been rumors suggesting that Microsoft could also be in talks with Samsung to replace Google as the default search. That being said, even if this were to happen, it’s not the end of the world for Google. Users are more than welcome to change their default search or navigate to Google’s website if they prefer using Google.
It might give Microsoft a small boost in Bing’s users, but since Firefox is hardly one of the most-used browsers in the world, we doubt Google has that much to worry about.
Source: Android Police
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