There is a reason why major sporting events tend to draw a lot of advertisers. This is because there are many eyeballs on these types of events, leading to a lot of brand recognition and awareness, which in turn could result in sales of products or services.
This is why we can’t say we’re surprised to learn that Motorola has announced a team up with the Chicago Bulls where Motorola’s logo will now be an official jersey patch for the basketball team.
The debut of Motorola’s iconic “batwing” logo will be making its debut at the Bulls’ first preseason game at the United Center against the New Orleans Pelicans on the 4th of October. Motorola will also be the presenting partner of the team’s City Edition uniform on the 18th of November against the Orlando Magic.
According to Rudi Kalil, President, North America at Motorola:
“Chicago is the place we’ve called home for many years and the Bulls have been an organization we’ve respected and cheered on throughout that time. Motorola and the Bulls not only share an immense amount of hometown pride, but also a passion for bringing people together through unique consumer experiences. We’re thrilled to bring our two brands together and further infuse our company and versatile product portfolio with the vibrant energy of the city and Chicago Bulls and NBA fans around the world.”
The Chicago Bulls President Michael Reinsdorf was also quoted as saying:
“The Bulls and Motorola both have a strong connection to our shared hometown of Chicago, which played a role in establishing the foundation for our relationship. We worked together several years ago, and it is exciting to see us take this significant step into a new, expanded partnership that will have local, national and global reach.”