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From what we’ve seen over the years, subscription services like Netflix tend to increase their prices over time. It’s kind of to be expected, especially when these companies invest a lot into their own TV shows and movies. So it’s no surprise that it looks like Disney+ will be undergoing a similar price hike of their own.
The company has confirmed that starting on the 8th of December, 2022, the price of the service will be going up from $7.99 a month to $10.99 a month. This is quite a huge jump and we’re sure that there will be some customers who will not be too happy at this unfortunate news.
Disney will also be launching its cheaper ad-supported tier which will come in at $7.99, essentially replacing the previous tier but now with ads. To be fair, $7.99 is cheaper than what you would find from other subscription services. Netflix is also said to be working on its own ad-supported tier, so if Netflix could price it lower, it might be able to edge out Disney+. According to Kareem Daniel, Chairman, Disney Media & Entertainment Distribution:
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience.”
Source: The Walt Disney Company
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