The Look HD-2218 Pro makes it easy to get a digital signage up and running


Billboards and posters have been used as marketing and advertising tools for a while now, but because it can be troublesome to rotate their content, especially billboards which are huge, it’s not a very practical solution. This is why we’re starting to see more digital signages used in airports, shopping malls, office buildings, and so on.

Digital signages are replacing more traditional posters because they have an advantage of being dynamic. This means that instead of putting up signboards or multiple posters, you can place on digital signage and have it rotate its content so that it can display multiple things at once.

If for whatever reason you might have a need for a digital signage player and you were worried that it might be too expensive, then perhaps the Look HD-2218 Pro could be a good place to start.

Small, inconspicuous, and powerful

Right out of the box, the Look HD-2218 Pro has been designed to be small and relatively inconspicuous. It’s roughly the size of a modem/router and it features a black finish, meaning that you can stash it at the side or behind a digital signage and no one would be the wiser. But just because it’s small, it doesn’t mean that it isn’t powerful.

According to the company, it features support for 4K resolution and HDR content, meaning that if you have a display that can support these features, you can ensure that your content looks sharp and vibrant. It also comes with 4GB of RAM, 32GB of onboard storage so that you can put all your media files on it, and there is also support for dual band WiFi AC. There’s also an Ethernet port if you prefer a wired connection.

The Look HD-2218 Pro does not come with a fan and instead relies on a passive cooling system, which means that it will be able to run quiet, which might be important if you’re using it somewhere that might need to keep the noise levels down.

It can also semi-manage itself where it can automatically powerup according to a schedule, update itself in the background, and users can even set a schedule for reboots, meaning that all users need to do is plug it in, set it up, and they’re good to go.

Flexible and easy to use software

Hardware is usually only as good as the software behind it, and it looks like that is the case with the Look HD-2218 Pro.

The software bundled with the Look HD-2218 Pro is one that is highly customizable and lets users create all kinds of layouts depending on their needs. Users can choose to split their digital signage screens into several areas with different sizes, and each section can also be used to play different types of content simultaneously.

The software also comes with its own graphics editor so users can make most of their adjustments in the app itself without having to rely on third-party options. We’re talking about editing features like changing colors, size, opacity level for layers, fonts, speed and direction of the text ticker, and more.

Users will also be able to create and set transition conditions between the different scenes, and also make adjustments to ensure that the content will play nicely on different screen sizes, resolutions, aspect ratios, and orientation.

It can even cater towards displays that are touch-enabled, so if you’re selling a product and want users to interact with the display, like browsing a menu, you can. It even supports the ability for users to self-browse and self-checkout. It can also be used to allow customers to provide feedback, increase engagement of customers, provide tutorials, and so on.

Updating the display is also pretty easy because it features integration with some of Google’s services like Google Sheets, where any changes to Sheets will be reflected immediately on the display, making it easy to update information like prices and availability. It also works with Google Calendar so depending on the date, the information displayed will also be changed accordingly.

Pricing and availability

If you think that the Look HD-2218 Pro could have a place in your restaurant, cafe, or workspace, then it is available for purchase from the company’s website where it is priced at $199. If you’re looking for something a bit more affordable, or something even more powerful, Look also sells other digital signage players at various price points that could be worth checking out as well.

Tyler Lee
A graphic novelist wannabe. Amateur chef. Mechanical keyboard enthusiast. Writer of tech with over a decade of experience. Juggles between using a Mac and Windows PC, switches between iOS and Android, believes in the best of both worlds.

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