It’s easy for companies like Apple to integrate its iOS and macOS platforms together and share features and connectivity between those devices. This is because Apple controls both the hardware and software, meaning that right from the jump, they can build up these platforms with these types of integration in mind.
It’s a different story with Android because of its open-source nature, meaning that unless you are exclusively using Android and a Chrome OS computer, the integration isn’t quite as perfect, but it seems that Microsoft wants to do something about it. A report from Windows Central has revealed that Microsoft has done a bit of an internal reorganizing which has resulted in a new “Microsoft Android” division led by Panos Panay.
According to the report, this reorganization will basically see Microsoft move several of its Android-based products and services to a single division. We’re talking about platforms like the Surface Duo OS, as well as apps like SwiftKey, Phone Link, the Microsoft Launcher, and so on. Some of these apps were previously developed under the Microsoft Mobile Experiences division which also worked on iOS apps. With this reshuffle, the new division will be focusing primarily on Android.
The report also goes on to suggest that Microsoft has some ideas in mind for better Android and Windows integration beyond what’s offered in Phone Link today, where the company is hoping to make it so that Android phones can be essentially viewed as an extension to Windows and give users an experience similar to iPhones and Macs.
Source: Windows Central