Smart HomeTV

Amazon introduces its line of self-branded TVs and an upgraded Fire TV Stick 4K


In what feels like an announcement of nowhere, Amazon completely shocked everyone as it announced not only a new Fire TV Stick 4K, but a few new Fire TV’s. But instead of relying on Toshiba or Insignia for the Fire TVs like in years past, Amazon is dipping its toes into the TV market by releasing its own line of TVs.

Amazon Fire TV Omni

The headliner for the announcement is the Amazon Fire TV Omni Series. These are available in five different sizes, ranging from 43-inches and going all the way up to 75-inches. In addition to being powered by the Fire TV interface and including the Fire TV Alexa Voice Remote, the Omni Series is impressive in more ways than one.

Every option in the Fire TV Omni Series is equipped with 4K resolution, along with support for HDR 10 and HLG. You’ll be able to enjoy hands-free Amazon Alexa, plus, Amazon is including its excellent Alexa Voice Remote. The larger 65-inch and 75-inch models, both support Dolby Vision, while all models feature three HDMI 2.0 ports, and a single HDMI eARC 2.1 port. In terms of audio support, we have Dolby Digital Plus with a “passthrough of Dolby-encoded audio”.

Pricing for the Amazon Omni Series starts at $410 for the 43-inch model and goes up to $1,099 for the 75-inch model. Pre-orders begin now and all versions will begin shipping near the end of October.

Amazon Fire TV Omni Series

Amazon Fire TV Stick 4K Max

It’s been about three years since the Fire TV Stick 4K was originally introduced. Since then, we’ve seen new versions of the standard Fire TV Stick released, along with the new Fire TV Stick Lite. The wait is finally over for those who have been wanting an upgraded version of the 4K version thanks to the Fire TV Stick 4K Max.

You’ll get all of the same great features from the “normal” Fire TV Stick 4K, but there are a few added benefits to take advantage of. The first of which is the added support for Wi-Fi 6 which is growing in popularity and slowly becoming the new standard in many homes.

Amazon updated the internals with an all-new processor, while bumping the onboard RAM to 2GB but keeping the storage at just 8GB. Along with Wi-Fi 6, Dolby Vision HDR, and 4K UHD, the Fire TV Stick 4K Max also introduces the ability to be used with Live view Picture-in-Picture. Amazon also confirmed that you will soon be able to connect its new streaming stick to “compatible Echo devices” in an effort to “get an Alexa Home Theater experience.”

The Fire TV Stick 4K Max is priced at $54.99, can be pre-ordered now, and will be released on October 7th.

Amazon Fire TV Stick 4K Max

Amazon Fire TV 4-Series

The Fire TV Omni Series isn’t the only new lineup of televisions to be announced. Amazon also introduced its more budget-friendly Fire TV 4-Series. These televisions fall more in line with what you have expected from previous iterations, while still bringing 4K UHD picture quality, the Alexa Voice Remote, and a sleek design.

Despite only being available in three different sizes, the Fire TV 4-Series essentially offers the same features as Fire TV Omni Series. This includes three HDMI 2.0 ports, one HDMI eARC 2.1 port, and Dolby Digital Plus on the audio side of things. You’ll miss out on Dolby Vision support, and you won’t be able to use Hands-free with Alexa on the Fire TV 4-Series.

Pricing for the Fire TV 4-Series begins at $369 and all three sizes are available for pre-order starting now. The Amazon Fire TV 4-Series is currently expected to be released late in October.

Amazon Fire TV 4-Series


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