It was only a matter of time before the organizers changed course, and the announcement has arrived — CES 2021 is going online-only. Earlier today, the Consumer Technology Association announced the changes to the tech conference which brings enthusiasts, developers, and product makers in from all around the world.
Gary Shapiro, President, and CEO of the CTA shared the following:
“Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person. “Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way. By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
That’s not to say that the event will not still be taking place, as there will be plenty of presentations to take in. Just instead of flying out to Las Vegas, you can attend the event from the comfort of your own home (or office).
Currently, the event is set to kick off on January 6th, lasting until the 9th, with hopes that CES 2022 returns to the traditional in-person event.
While it’s disappointing that CES won’t be happening in person, it’s not a surprising move. This comes after the organizers claimed that the event would proceed as normal back in May.
CES is likely not the last tech show to go all-digital, as IFA 2020 is still set to take place in Germany this Fall. However, the organizers for that event have already restricted attendees to those in the tech industry, closing the doors for the general admission. But we wouldn’t be surprised if the organizers for IFA pivot to an all-digital experience.