Nov 28th, 2016

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According to a new report from Adobe, this year’s Black Friday set a new record by surpassing the $3 billion dollar mark for the first time in history. Shoppers spent a whopping $3.34 million dollars on Black Friday and it was the first day in retail history that over a billion dollars was spent on mobile devices. $1.2 billion dollars in mobile revenue stacked up this year for a 33% year over year growth from last year.

So what were shoppers going crazy over this year? According to the report, the five top-selling electronic products were:

  1. Apple iPad
  2. Samsung 4K TV
  3. Apple MacBook Air
  4. LG TV
  5. Xbox One

The majority of visits to websites for Black Friday came from mobile devices, with 55% in total. That number can further be broken down into 45% of traffic coming from smartphones, while only 10% came from tablets.  Mobile traffic was up for most retail websites and sales didn’t lag behind either.

The report states 36% of all sales this Black Friday were made using a mobile device, with 25% coming from smartphones and 11% coming from tablets. This year’s growth of sales on mobile devices has led to a large explosion in traffic for retailers who are invested in offering their products online. Those who engaged with their customers through email, social media, and advertising saw 30% more sales than retailers who didn’t.

Another interesting piece of information in the report revealed that on average, iOS users spend about $142 on Black Friday while Android users spend about $130.

local_offer    Black Friday