Amazon is looking to bring live sports to its streaming content


Amazon has been looking to create a better streaming experience for its Prime subscribers for some time. The company has added a number of streaming shows and is setting its sites on streaming live sports.

The company has reportedly reached out to all of the major sports leagues in the US including the NBA, MLB, MLS, and NFL. The company has also reached out to the World Surf League, Indian Premier League, Kontinental Hockey League, and Liga MX.

However, the problem with Amazon’s plans to bring live-streaming options to its customers is the fact that the 4 biggest sports leagues in the US are all under contract. Amazon did try to work out an agreement with the NBA for its League Pass streaming service, but the NBA decided against the agreement. This was due to the league not wanting to limit its choices for potential subscribers.

Due to many of these leagues being in long-term contracts with other providers, it’s possible that Amazon will continue to hold out. There is another possibility that Amazon works something out with the NFL due to the fact that the leagues deal with Twitter will be over after the season is over.

Would you look to Amazon for your sports streaming services in the future? Let us know in the comments below.

[The Wall Street Journal]


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