Amazon’s subscription music service rumored to be called Amazon Music Unlimited

We’ve known for a while now that Amazon plans on launching a subscription music service to compete with the likes of Google Play Music, Apple Music, Spotify, and more, but a recent advertisement discovered on the Fire TV music app suggests the subscription service will be called Amazon Music Unlimited.

AFTVNews.com did some digging inside the app’s source code to see what they could turn up and they discovered several calls to Amazon Music Unlimited along with its codename, which seems to be Hawkfire. Additionally, region translations in the app are available for US, UK, Germany and Japan, which are all four countries where the Fire TV is currently available. This suggests the service will be global once it launches.