In yet another round of startups being acquired by Google, the search giant has purchased Moodstocks, a French-based company specializing in machine learning. Moodstocks’ tech allows for exceptionally fast object recognition using little more than the power of your smartphone (as opposed to cloud computing algorithms).
Although the API they’ve developed will eventually be phased out, Moodstocks says current customers will be able to continue using their product until their subscription ends. Here’s a snippet of the statement they provided on their site:
“Ever since we started Moodstocks, our dream has been to give eyes to machines by turning cameras into smart sensors able to make sense of their surroundings. Our focus will be to build great image recognition tools within Google… This also means that we will be discontinuing our image recognition services soon, but we look forward to bringing you even better tools as part of Google.”
With Google’s interest in AI, it’s easy to see how their latest acquisition could eventually help bolster services like Google Photos which is already capable of identifying objects inside of photos. This could give the world’s best search engine the boost it needs to further recognize the products inside of photos (even better than it already does), serving up links to products, online shopping services, or even ads.