Google will reportedly 1-up Apple’s new 85/15 revenue split for app subscriptions with an even better offer


Today Apple detailed some new changes headed to the App Store, mainly a new way for all app developers to earn money through a new subscription model. A feature Google launched on Android back in 2012 (Apple’s had it for awhile too, but only for streaming media and dating apps), it’s a handy way for developers to gain a constant stream of income while helping to fund additional development.

Apple — who normally operates on a 70/30 split — is now offering all app publishers an 85/15 split for money earned through subscriptions. The catch? The improved rate only kicks in after a year. Well, it didn’t take long for Google to catch wind of the new development with Recode now reporting that not only will Google match Apple’s new policy, but developers wont have to wait a year — it’ll be available right off the bat.

Currently there’s no information on when Google plans on introducing the new revenue split, so although it sounds like little more than a rumor, Google has reportedly already been using this subscription split for bigger name entertainment companies in an effort to get bolster their Chromecast offerings.

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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