Samsung turned a Moscow building into a giant Samsung Galaxy S7 Edge

We know Samsung’s marketing team likes to be big and bold, but we never knew they’d take the “big” part so literally. The company decided that a building in Moscow was the perfect way to build a giant Samsung Galaxy S7 Edge.

It’s not just tarp falling over the side of a structure, either — that’s a full LED panel capable of showing whatever it is Samsung wants it to show. Of course, it doesn’t have any actual phone capabilities, but who’s keeping score? It’s a giant freaking Galaxy S7 Edge. Have a look in the video above.

[via Samsung]