LeEco gets serious about plans of US expansion with the opening of a new HQ in Silicon Valley

Exterior view of LeEco Headquarters on Wednesday, April 27, 2016, in San Jose, Calif. (Photo by Tony Avelar/Invision for LeEco/AP Images)

Over the last couple of weeks, Chinese tech giant LeEco has been making waves in the technology and mobile world. With the release of the Le2, Le2 Pro and Le Max2 devices, and an announcement regarding the company entering the driverless vehicle market, they’re turning heads again.

LeEco has made their way into the US and will be settling down in a familiar place: Silicon Valley. With the move to Silicon Valley, and the release of its three newest smartphones, LeEco is planning to take the US by storm and make a serious impact on the market. 

While not well known on this side of the world, LeEco has been growing rapidly in China and posted an estimated revenue of $1.3 billion in the first three months of 2015. The company is also expecting to sell 15 million smartphones in 2016, after selling 4 million in 2015.

LeEco’s confidence comes from their expanded marketing strategy and increased presence in the west. In addition to entering the US market, LeEco plans to enter the Indian market and begin making its push there.

As for why LeEco chose Silicon Valley as the place to create a headquarters?

“Silicon Valley is critically important to our global growth strategy,” said LeEco Chairman and CEO Yueting Jia. “Silicon Valley is known for its unique talent and culture of innovation and inspiration, which aligns perfectly with LeEco’s mission to bring extraordinary experiences to people everywhere. We’re looking forward to sharing our vision of one connected ecosystem with U.S. consumers – where users can create a seamless, premium connected experience across all of our lifestyle products.”

We have to admit, we’re a bit surprised LeEco is only now gaining somemuch-deserved recognition considering their devices are both affordable and compelling, but here’s hoping that the company makes a big splash in the US to add even more competition to this aggressive market.

[via BusinessWire]


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