LG made just 1.2 cents per phone in Q2 2015, chalks it up to the iPhone


LG logo DSC08660

LG didn’t lose any money in Q2 2015, but no one’s exactly breaking out the champagne for the result they mustered up. The company pulled in 12.69 billion across all its businesses last quarter, which is a 7.6% decline year-on-year but close to the same compared to what they did the previous quarter. The company made just $222.25 million on all that revenue.

While the mobile division wasn’t the biggest to blame — TV revenue was down over 22% quarter-over-quarter thanks to waning interest in LCD — it still wasn’t great. The company shipped 8.1 million smartphones and grew 1% in revenue overall. They achieved their goal of establishing a bigger presence in North America by increasing revenues by as much as 36%, largely thanks to the performance of the mid-range market.

It’s the high-end segment that the company struggled with. The iPhone isn’t leaving much room for many competitors, LG included, and it caused the South Korean company to make just 1.2 cents (US Dollar) for every phone sold. That’s literally pocket change in their world, so you can see why they’d be a bit upset.

That said, things are bound to improve, even if only a little bit. The LG G4 will enjoy its first full quarter of being on the market in Q3, and LG is expected to release a couple of more high-end handsets, including the LG G Pro 3, by year’s end to help compete with Apple’s forthcoming options.

[via LG]

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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