We knew Groupon had plans to launch a sort of food ordering/delivery service called “Groupon To Go,” but details surrounding it were kept under wraps. Today, we now have a better idea of what they have planned, with Boston-based food delivery service OrderUp announcing that they’ve officially been acquired by Groupon. Groupon CEO Eric Lefkofsky had this to say about the acquisition:
“Online food ordering and delivery represents an untapped opportunity for Groupon and serves as a natural extension of our local marketplace. The potential in delivery and takeout is apparent — especially with the growth of mobile — and OrderUp’s operational ability, coupled with Groupon’s engaged customer and merchant base, bring tremendous scale to the space.”
According to OrderUp, not much will change if you’re already one of OrderUp’s 25 million North American users except maybe having a greater range of food options thanks to Groupon. In fact, the website — which offers on-demand online and mobile food ordering — will remain active and OrderUp will continue expanding to midsized markets across the US. If nothing else, the move will give users an even better food ordering and delivery experience than ever before.