Google has officially opened their first retail store in Currys PC World in London. Called the “Google Shop,” the new store displays a variety of Google devices ranging from Android Wear smartwatches, to Chromebooks and Nexus devices. It’s really not unlike the smaller displays they already have inside of Best Buy locations.
The big difference is their London shop is much larger and features interactive experiences like Chromecast demos, or even a doodle wall where the user can use an electronic spray can to shoot virtual paint onto the wall. According to Business Insider, who got a firsthand look at the store, retail associates were actually real life Googlers, with one associate mentioning he previously worked on Google Glass (and we all know how that turned out). Ouch.
Because not everyone can make the trek out to London to experience the Google Shop for themselves, Google is also launching a new virtual reality app in the Play Store, giving users a 360-degree tour of the new store via Google Cardboard. Definitely a cool way to show off the fruits of their labor. The Google Shop is expected to launch in several new locations in the coming months, with Fulham and Thurrock, in Essex next on the list.