Dec 8th, 2014

LG logo wm watermarked

It seems 2015 will be the year of downscaling for many smartphone manufacturers. A new report from Korean publication Herald Corp suggests LG is looking to slim down in the next year to come. According to them, LG feels that their LG G Pro line of smartphones is getting redundant and that they’ll be looking to get rid of it to focus on what should eventually be the LG G4.

LG introduced the G Pro series a couple of years ago to appease the crowd who valued bigger displays above all, and aside from increased screen size it typically employed similar or even slightly better specs than the flagship mainstay it looked to supplement. But considering LG has been pushing the size envelope on their main G lineup (the LG G3 is 5.5 inches) the LG G Pro is seemingly no longer necessary.

This allows LG to do more than just cut unnecessary fat. Taking another premium device out of the equation allows them to put an even bigger spotlight and focus on the main flagship. This is true not only for areas of advertising and marketing, but also in loading up the best possible specs and features into their main flagship that they can.

We’re still sure to see a spin-off device here and there (such as Mini variants and LG’s usual smattering of entry-level and mid-range options), but only one king can sit atop a throne, and for LG that’s likely to be the G4.

local_offer    LG G4