Target’s Bullseye’s Playground uses Project Tango for virtual in-store winter wonderlands


Target is trying something new this holiday season to help keep folks in the holiday spirit as they shop. It’s Bullseyes’s Playground, a virtual/augmented reality experience that’ll “transform” a Target store into a winter wonderland. Considering there isn’t quite enough aisle space for actual props and decorations like you’d see inside a mall or a toy store this is probably Target’s next best thing.

project tango tablet

Target teamed up with Google for this venture, with the retailer making use of Project Tango — Google’s frontrunner for ongoing development of consumer-grade 3D imaging — for 3D virtual reality scenes inside select Target stores.

Unfortunately you’ll only be able to play with the Project Tango-enhanced experience in four select locations at distinct times:

  • Dec. 4-7, 11 a.m. – 7 p.m.
    • Sunnyvale Target, 298 W. McKinley Ave. Sunnyvale, CA
    • Chicago Near North Target, 2656 N. Elston Ave. Chicago, IL
  • Dec. 11-14, 11 a.m. – 7 p.m.
    • Dallas Cityplace Market Target, 2417 N. Haskell Ave. Dallas, TX
    • Roseville Target, 1515 County Road B W Roseville, MN

That said, you can still get in on the fun both inside and outside of any Target store using the less-focused Bullseye’s Playground app that’ll let you play six different games, including ice fishing, sledding and more. The app will be accessible by visiting from a mobile device.

You can unlock new levels and characters by using your phone’s camera to scan in-store signage, and Target will donate $1 to St. Jude Children’s Research Hospital for every game play (up to a whopping $1 million). Not a bad incentive to give it a go the next time you’re inside a festive Target store.

[via Business Wire]

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. Funny.Isnt this the store that made sure they had about 20,000 Apple devices present in thier ads?What are they doing with Project Tango?

    1. And replaced their PDA’s with the still-slow iPhones. Seriously, they need to upgrade their infrastructure.

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