Motorola and Lenovo today announced that they have completed a deal for the latter to acquire the former. Motorola is now a Lenovo company, and what that means for the future is still very unclear at this point. Much like when they were acquired by Google, Motorola has been working in an independent capacity and have carried on business as they always have. The acquisition didn’t change anything about Moto’s plan to seed the market with two of the most exciting smartphones in 2014 with the Moto X and DROID turbo.
Lenovo’s original statement on the acquisition is that they’re hoping to be able to leverage Motorola’s global market share and mind share to help them perform better outside Asian markets. Lenovo has been known to take global brands and succeed with them over time, such as the ThinkPad and IdeaPad business they bought from HP a while back. They continue to command a significant portion of the notebook PC market all this time later.
We’re not sure if we’re to see the same with Motorola. We’d imagine they’d want to keep Motorola’s iconic name attached to the wonderful products they’ve been launching as of late, though if the IBM transition is anything to go by then we wouldn’t necessarily be worried if they decided to scrub Motorola’s name off all their products, either. Lenovo executive Liu Jun commented on the acquisition:
“Motorola has already built solid momentum in the market, and their recent results show consumers are excited about their exceptional products that stand out for their design and simplicity,” said Liu Jun. “With the complementary strengths of our two companies, we expect to sell more than 100 million mobile devices this year – including smartphones and tablets – by leveraging the Lenovo brand’s leading market position in China, our shared momentum in emerging markets, and Motorola’s strong foothold in mature markets like the U.S.”
Of course, it’s much too early to be thinking about any of this considering the ink probably has yet to dry. Let’s hope to hear more about Lenovo’s plans for Motorola in the near future.
[via Business Wire]