We’ve seen Google make small steps towards detaching Hangouts from Google+, a move welcomed by just about everyone. But it seems that ain’t nothing compared to what they could be planning for emerging markets: a messaging client that doesn’t even require a Google account.
This is exactly what the Economic Times is reporting, with sources claiming Google has already begun testing in parts of India and could launch as early as 2015. This Google messenger — still in its early stages of development — is Google’s way of recouping users lost to rival services such as Whatsapp, Viber, and Line.
India is poised to becoming the world’s 2nd largest smartphone market just under China with Android One already looking to take the sub-continent by storm. A messaging service everyone can and will actually want to use by forgoing a Google login could be their next big strategy.
You may remember reports of Google looking to acquire Whatsapp (whom later accepted Facebook’s offer of $19 billion). It’s clear Google takes messaging very seriously, but without a Google account to siphon data from its users, it’s not entirely clear why.