T-Mobile threw an online parade and celebrated the fact that they were considered the fastest growing wireless carrier in the United States last quarter. They did so with over 2 million net additions on the back of their most bold and brilliant marketing campaign yet — Uncarrier. So will they be able to boast similar numbers for Q2?
That’s going to be tough to say without an official report, though some analysts believe T-Mobile will be able to post results that are just as pleasing. UBS analyst John Hodulik predicts that while T-Mobile won’t be able to match or exceed the 2 million net additions of last quarter, they will still add enough customers to maintain their “fastest growing” sash.
He predicts they’ll do so with roughly 7% of growth in Q2, which is still pretty good performance compared to what T-Mobile was able to pull before they started the Uncarrier movement. It’s important to set the stage early for the numbers: a decline from last quarter might indicate that last quarter was a spike. Coming down from a spike is still pretty good as long as the drop isn’t drastic.
We must also consider that T-Mobile didn’t make nearly as many huge Uncarrier moves this quarter (unlimited data for popular music apps and free iPhone trials) as they did in Q1 (which included them footing the bill to leave your wireless carrier, giving free international roaming and more). T-Mobile promises that even more is in store for Q3 so it’s possible they still have enough tricks in the bag to sustain growth this year.
We’re still waiting for T-Mobile to finish crunching the numbers and fully unveil their Q2 results, but we’ll be sure to bring you the full details as soon as they turn up. Let us know if you were one of the millions who have switched to T-Mobile recently by dropping a line below!