Mar 17th, 2014

With Leap Wireless now officially under their belt, the nation’s #2 largest wireless network is getting back to business, officially kicking off a new ad campaign debuting yesterday across the country. The new ads are a departure from what we’ve been seeing from competitors like T-Mobile, who haven’t exactly been shy about attacking the competition. This time around, AT&T is taking the more subdued/funny approach with the “Network Guys,” letting the country know about the progress they’re making with their network (talking about small cells and distributed antenna systems), without getting too technical. You can check out AT&T’s first 2 commercials below.

It wasn’t too long ago AT&T was airing their “It’s not complicated” ads, showcasing an AT&T spokesman talking with kids in their classroom. The commercials would later become the focus of zany T-Mobile CEO John Legere who, during press briefings, would poke fun at the ads (even recreating the ads with a set filled with creepy dolls instead of real children). Here’s the ad spots we’re talking about. After you watch, tell us if you like the direction AT&T is going with their new ads, or if they shoulda stuck with the cute kiddies.

local_offer    AT&T  The Network Guys