Feb 11th, 2014

When Android faithful Hugo Barra left Google, we knew it had to be for good reason, and it was: he joined Xaiomi, a Chinese mobile phone manufacturer growing at an outrageous clip. The company has just announced a new brand, called “Redmi” which essentially stands for “mobile internet passion”.

Company co-founder and CEO, Lei Jun, says Xiaomi’s goal is “creating products that make our customers scream,” but the only thing making us scream thus far is a lack of details. Other than a splash page teaser, Redmi’s first phone is shrouded in mystery.

Xiaomi Redmi Phones

Or is it?

Barra indicates that Redmi was officially announced today but the site’s description suggests 2013 was the initial introduction and we found Chinese-language assets that would support this claim.

Some digging reveals the phone was announced for Taiwan last year under the original Chinese brand of “Hongmi”. We can likely assume that its specs, price, and features will fall into line with this announcement, with the major change being a rebranding for non-Chinese speaking markets.

Here are some pics from last year’s Taiwanese announcement.

Screen Shot 2014-02-11 at 5.12.22 AM

Xiaomi Hongmi


If the original Xiaomi Redmi specs remain consistent we could be looking at:

  • Only $130
  • 4.7 inches IPS display with 1280×720resolution
  • 1.5GHz quad-core processor
  • 1GB RAM
  • 4GB ROM
  • MicroSD card slot
  • 8MP camera with 1080p capture
  • 1.3MP front-facing camera
  • MIUI V5 based on Android

Somewhat of a confusing “announcement” but we’ll share any clarification as it arrives.

local_offer    Redmi  Xiaomi  Xiaomi Redmi