Dec 10th, 2012

For those unaware, Twitter and Instagram have been going at it for quite some time now. The social networking behemoths have been distancing themselves from each other ultimately leading to Instagram pulling picture previews off of Twitter completely. Yeah, things are gettin’ rough out there.

Today the feud continues with Twitter introducing their own photo filters into their app, allowing tweeters to get apply retro style filters to their uploads, compliments of Aviary. Because smartphones outfitted with top of the line 8MP sensors is great and all, but they just aren’t low quality enough. Unfortunately, there’s only 8 filters currently available and, not to sound like a hipster but… all of them pretty much suck. Also, if Twitter thinks this is the single reason users flock to Instagram in the first place, they’re sadly mistaken.

Instagram isn’t taking the Twitter update laying down, rolling out an update of their own update almost simultaneously as Twitter’s. Instagram’s latest addition? Not the much requested ability to add a collage of images, or even display the app in landscape mode — it’s a filter. A single, solitary filter named “Willow.” How does it look? Well, it’ s simply a less contrasty black and white filter. Good one, IG. Way to stick it to ’em.

[Google Play Links: Twitter | Instagram]