Oct 1st, 2012 publishUpdated   Dec 19th, 2012, 3:34 pm

Google went on a bit of a shopping spree as they’ve snapped up another technology firm that should help them in a few different areas. It’s being reported that Google has purchased Viewdle, a software firm that specializes in facial recognition technology. Facial recognition is nothing new — in fact, there is a face unlock feature in Google’s Android 4.1 Jelly Bean — but there’s no secret that there is always room for improvement.

Unfortunately we can’t be too sure of Google’s reason to want them, but an automatic tagging system for Google’s social sites like Picasa and Google+ quickly come to mind. The news has not yet been confirmed by either party, and even when/if it does go down Google and Viewdle might not be interested in disclosing too many details. Any other thoughts as to why Google would want Viewdle? Make your thoughts known in the comments below.

local_offer    acquisitions  Viewdle