Samsung releases new “Next Best Thing” ad for Galaxy S3, makes fun of “innovative” iPhone 5 [VIDEO]


Samsung has just released a new 90 second ad spot for the Samsung Galaxy S3, and it takes us back to the build-up to the Galaxy S3’s launch. Yep, that’s right — it’s a new “next best thing” ad, and this time all the Apple fans waiting in line for the iPhone 5 are teeming with anguish over the fact that it’s already bested by the Samsung Galaxy S3.

They look on in awe as friends instantly share photos, “bump” phones to share playlists using NFC, and speak of the wizardry that involves being able to watch a video and send a text at the same time.

The actors/actresses in this spot were so good that I felt genuinely sorry for the guy who hopelessly wondered if the next version of the iPhone would be getting some of those features before the iPhone 5 is even out. Get your eyes on the video above.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. Lol. Hilariously awesome. And I don’t even own an SGS3

  2. OMG WOW! I use to hate Samsung but now that I have a Nexus I’ve had a change of heart. I hope this hurts feelings in the iFan world. I wanna hear screams of out rage and more.

      1. My reaction after seeing today’s Galaxy Note 2 announcement xD

    1. Agreed… I myself used to pony up the dough for Motorola. Great hardware, but support really sucks. Decided to switch because Moto refuses to unlock my DROID 4 and sadly, was purchased a short time after my DROID 3. Nexus all the way! It changed my mind as soon as I held one in my hand!

  3. S3 is my first Samsung device after having a fee Motos and HTCs. I think Samsung by far makes the better devices.

    1. I came from a Droid X and the Samsung is much…smoother and sleeker..the DX was just strong and heavy, both make nice phones. I had an HTC eris but that was pretty damn crappy

      1. The X is an old phone. Like most phones, it fells great in it’s day, compared to older models, but when held against something 2 years newer… I had an X, and now have a RAZR Maxx. No comparison. And I’m sure the HD will be better still, and I’m in awe of it’s battery longevity.

        A lot of really good phones out there, but I don’t see the iPhone as one of them. iPhones just tend to be old before they’re born.

        1. Its more of a social statement IMO

    2. Except for adapters. Apple makes the best adapters.

    1. Comic book guy would have been proud of you son :P

    2. Yes. With very nice details. I also liked that the “Dude, you are a barista” guy has got the S3 and i also liked that he is stuttering, so in my opion, that means he is just a nice guy and not a hipster at all …

    3. My favorite is the parents showing up as who the guy was holding a place for. Well played Samsung. I take great delight in telling everyone that my less than tech savvy parents I recommended the iPhone for in order to bring them into the modern world. Now me and my techie brother? Gnex and GSIII (He was tired of the toro’s bastardization by Verizon for updates on the gnex and isn’t allowed to root and mod since it’s a company phone. Same as mine :-/ )

      1. My parents would NEVER get an iPhone. It’s Android all the way!

        1. It’s funny cause my Dad had an Android before I did, the OG Droid 1. My first one was the Evo 4G lol.

      2. I actually think android is just as accessible to the non-techies as ios. There are many videos on YouTube comparing the systems’ abilities to perform certain common tasks.

        1. Oh, i’d be the first to agree with you. I think though seeing all the widgets make them a little hesitant. Kinda like looking at a new engine vs an old carbureted engine. Things just look different and more complicated. Maybe but a bad example, but you know what I mean! haha. Something that looks simple and uncomplicated might make it more inviting.

  4. Hilarious! I don’t like samsung phones but still, this helps all androids. so.. WIN!

  5. Samsung better be careful. In two short years the iPhone 5gs will make them eat their words with its NFC, 4.3″ screen, and (rumored) quad core CPU.

    1. Now thats funny

    2. Don’t forget the revolutionary iWidgets

    3. And an even cooler adapter to replace the previous one!

  6. Yeah right, a fat plastic shovel is a real innovation, especially when it runs so smoothly:

    1. How about a comparision with an application that takes advantage of more than one core…

      1. Wait for OpenGL benchmarks, they are coming soon and I do no think you will like them. And 4S is still dominating after a year:

        1. ^ That Response Obviously Lacks Lucidity. ^

        2. OpenGL are GPU benchmarks

          1. Sure, fandroids do not care of browser performance on a quad-code smarphone because a single CPU does not want to cooperate. They also do not care care of games either because GPU sucks. Hmm, what’s left besides
            lagging UI? You guys are pathetic.

          2. No whats pathetic is that you spend your time trolling message boards. Enjoy your iphone that just caught up with “most” of the features android has had the past year and go back to your appropriate iphone website.

          3. Typical fandroid response….raise a point tht they can’t intellectually counter, and they tell you to go back to an iPhone website….sooooooo predictable :-)

    2. You do realize that folks here are not impressed when you show one cherry picked benchmark and claim all-around victory. Show a broad range of benchmarks comparing the latest and/or top releases from several manufacturers and let’s see what happens. Until then, we take nothing on the faith of the faithful.

    3. – Well, that was quick.
      – I swear that never happened to me before baby….Baby?

      Seriously though, one word – OPTIMIZATION.

      I only dream of the day when someone manufactures an Androind phone that has hardware and software working with obsolute harmony and at a peak efficiancy (*cough* like apple *cough*).

      1. You spelled “obsolete” wrong

      2. iphones do, indeed, run harmoniously and efficiently.

        so do tricycles.

      3. 2 words: Project Butter.

  7. Good video, the iPhone 5 does look pretty awesome to me too though, if only it could run Jelly Bean.

    It just makes me look forward to the 4th-gen Nexus announcement in a month or two… can’t wait.

  8. i wish my GN got more battery life…. <2hrs screen time is just a joke.

    1. Really? I always thought the Gnex was supposed to have great battery life provided the LTE is turned off if you own the Toro.

      1. whats the point of having 4g if i have to turn if off every time i turn off the screen. also, i need to wait 2 mins before it connect back to the 4g network.

    2. turn your lte off…

      1. i paid $80+ per month and not to use 4g? do you know i need to wait 2mins each time if i turn it off and on again?

        1. If you saw the battery life I was getting on my Galaxy Nexus, you’d probably hate me O_o

          1. most likely i wont, since this is my 3rd android phone. im used to poor battery and tearing from friends already.

          2. I get 24+ hours on most days I only charge it like 3 times a week

    3. It’s not like an iphone, you need to actually know what you are doing and know the sync settings to get optimal battery life…u have a sheeps brain

      1. so i need to do all kind things like changing rom, kernel, underclock and undervolt, turn this app and that app off just to get a decent battery life while iphone dont need to do anything?

    4. Get a new battery. Got a 3500 mah for mine and it lasts 2 days on one charge.

      1. im using the 2100 extended battery already. im not using the 3500 because of the size problem.

        1. The newer processors are much better, my Galaxy S III sees between 4 and 5 hours of screen time when I’m using it. I’ve been completely blown away with it’s battery life.

  9. This exactly how mindless those folks waiting for iPhone are… Just a bunch of zombies walking to the tune of late Steve Jobs…

    1. we call em sheep

      1. You mean iSheep? Haha, well I just call them iFans or iFanboys, still derogatory but less so than “sheep”;-)

        1. iPhoneboys also works

        2. haha theyre sheep, apple is the sheep herder

  10. Mom and dad, hilarious.

  11. Pretty good ad. A lot of “burns” in the video.

    1. in real life, none of them care about what android phone u use. just like all my friends, they dont care if i had an android phone or not.

  12. I love you for this Samsung!

  13. Lmao @ “maybe not this time, but the next time”

  14. go Samsung ;)

  15. Instant classic

  16. “It has a digital connector, what does that even mean?”

    LOL! Yeah turns out their “lightning” port is about on par with mirco-usb…but hey Apple can’t be having just anyone make chargers and usb cables for their phones right? It would somehow cause the impurity of other smartphones to leak into iOS like a deadly disease. And that way they can keep it all in the family with proprietary connectors.

    This video was seriously HILARIOUS!! I loved it!

  17. I love it. Keep it up Samsung and maybe one day they’ll get it.

  18. Unlocking the Power of Innovation!!

    Thank you Samsung… iPhone 凸(¬_¬)凸

  19. Unlocking the Power of Innovation!!

    Thank you Samsung… iPhone 凸(¬_¬)凸

  20. Thank you iSheep for playing right into our hands.

  21. “The headphone jack is going to be on the bottom.” (Mind Blown)… The guy who did that is amazing :D I’m still laughing at his impression…

    1. i thought this was the best part too

  22. Its not the next big thing its the current big thing.

  23. Love it! My parents both have the SGS3 lol

  24. I betcha Samsuck didn’t find this to be funny:
    “Samsung’s Post On Facebook Backfires, Turns Out People Want iPhone 5 More Than Galaxy S III” http://www.redmondpie.com/samsung-post-on-facebook-backfires-turns-out-people-want-iphone-5-more-than-galaxy-s-iii/
    Funny…this story never made it to Phandroid yesterday. I wonder why :-)

  25. Why do the Phandroid videos never work on my gnex?!!

    1. What a cruel irony.

  26. This was easily one of the best ads I’ve seen, in a while at least. I appreciate that the reactions of the iPhone users are pretty true to life, in my experiences anyway. I just wish I knew more people with an S3, or NFC capable smartphones, so I could take advantage of features like S-Beam/NFC sharing.

    1. Once again, Asia is so far ahead of America

      1. And almost unfathomable to Canada since it’s really only in the last three or four months organizations or groups have really started working towards an NFC payment system or infrastructure here. Hell, we can’t even use mobile payment for a Starbucks coffee let alone something worthwhile.

  27. I love it

  28. Nice, and funny… though as an SGS3 owner, I am bummed Apple seemed to get the inside scoop on the Orange T-Mobile 4g LTE technology, but Samsung failed, and now I have to sit with a NON 4g phone for TWO FRIGGING YEARS while starting in two days, everyone else can get 4g on their iShite. SAD.

  29. maybe next year lol

  30. you just got samsunged!!!!

  31. iPhone users will love this new feature!

    Apple granted patent to disable iPhone recordings near government buildings or political events


  32. They’ve done this kind of advert before – I think it was the original Galaxy S.

  33. The middle age guy with the big headphones was genius!


  35. this only means one thing.. samsung has some people that lurk around the blogs and get infos from.. they know what techies think about these gadgets..

  36. This video is epic! Love it

  37. Apply cold water to burned area. LOL

  38. I own a GS3 now and i used to own an iPhone 4s and in no way does the Galaxy compare to the iPhone. The iPhone was way better in every way. (Faster, more intuitive etc).

  39. Dude you are retarded. The galaxy S3s specs are better. and the phone is faster in every way. GET OFF THE FING CRACK GET A LIFE AND QUIT TROLLING PHANDROID!!! you know damn well you never bought an s3 youre an apple fanboy and have nothing better to do than troll this site.

  40. While Im at it the gs3 bests no only the 4gs but the iphone 5 as well the next best thing ad breaks them down. Some uneducated trolls here have never learned to read. But that is why they are ifans apple and ignorance go hand in hand.

  41. How did they share a playlist with NFC? Is that an S-Beam thing? I’m jealous my Note LTE doesn’t do that I don’t think.

    1. yeah I think that must be S-beam – though like most additions to smartphones (like Svoice and siri) they are more interesting than necessary

  42. The blonde actress in it is funny the way she expresses it, wonder if she has been on any shows as it did notvsay who she is.

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