By Today in London, Everything Everywhere announced a new company, brand, and technology that it’s planning to unleash to the masses in the United Kingdom. They’re calling it “EE,” and even though they refuse to admit that it obviously stems from the name of the company that now shadows T-Mobile and Orange, we aren’t the least bit fooled.
EE has finally been allowed to flip on the switch for the UK’s first ever 4G LTE network, and a smorgasbord of devices are expected to come flowing down the pipeline in the coming months. The EE brand won’t be killing T-Mobile and Orange; instead, they’ll coexist as if to create the illusion that the service is carrier-agnostic.
Four markets in the UK are confirmed to be getting the service right now, including London, Bristol, Cardiff and Birmingham. Unfortunately the service will only be useful for network engineers testing it, but it’s nice to know that you’ll be able to take advantage of these as soon as the first 4G LTE devices are available.
They’ve also announced that 12 more cities would be added by Christmas. In all, we should see London, Edinburgh, Cardiff, Belfast, Birmingham, Bristol, Derby, Glasgow, Hull, Leeds, Liverpool, Manchester, Newcastle, Nottingham, Sheffield and Southampton by the end of this year.
And we won’t even be left in the dark as to which device we’ll be seeing for the 4G LTE network. Those who’ll soon be tied to EE can look forward to the following devices to take advantage of it:
Samsung Galaxy SIII LTE
– with a 4.8 inch HD Super AMOLED display, you can
watch videos on your mobile like never before. Innovative Smart Stay automatically
recognises when you are looking at the phone, maintaining a bright display for
continued viewing pleasure.Nokia Lumia 920 – flagship Nokia Windows Phone 8 smartphone. Take bright, blurfree
photos and videos in any light conditions with PureView technology – Optical
Image Stabilisation and Carl Zeiss lens and view on a 4.5” PureMotion HD+
capacitive display.Nokia Lumia 820 – colourful, stylish, innovative design, with a 4.3 OLED WVGA
screen. Capture great photos and movies with an 8MP Auto Focus camera, with Carl
Zeiss optics and dual LED flash. Charge wirelessly without plugging in using a
Wireless Charging Shell.The HTC One XL – high quality entertainment and precision navigation combine in
this handset, thanks to a large 4.7″ HD touchscreen display. Full HD video, and front
and rear facing camera let you capture crisp, vivid photos and movies in high quality
wherever you are.Huawei Ascend P1 LTE – a powerhouse dual-core processor is packed in to this
handset’s slim design. Take stunningly clear images or HD videos on an 8MP
autofocus camera with LED flash and playback on the 4.3″ high-res touchscreen.
Huawei E589 Mobile WiFi – hook up to five devices to the EE 4G network, making
your existing phone, laptop or digital screen superfast even if they’re not 4G. Long
battery life of up to 10 hours, enjoy 4G wireless broadband anytime, anywhere.Huawei E392 Mobile Broadband stick – download and upload documents and files
in super quick time on the go with this device. Make your laptop mobile and
superfast, by hooking it up to the EE network. You’ll stay compatible with 3G too and
seamlessly switch to the optimal connection.
It’s an exciting venture for sure. EE expects all T-Mobile and Orange customers to be migrated to the EE data network by the end of the year. And it’s not all about 4G; when your EE device is on the network you’ll be seeing an “EE” symbol in place of the usual “2G” or “3G” icons. This apparently signifies you’re on the UK’s biggest and fastest network, though we know better than to believe this is anything more than slick marketing.
Is anyone looking forward to all of this? Do you wish other carriers would be able to work with EE to provide the same new data services that the two Everything Everywhere-owned companies are? Or will you just wait for your carrier of choice to implement their own modern 4G network? Read on for full press details.
EVERYTHING EVERYWHERE LAUNCHES EE
A new company, a new network, a new brand
• EE to become the UK’s most advanced digital communications company
• EE network switched on today
• EE’s new customer brand to launch in the coming weeks with pioneering
superfast 4G LTE mobile services and fibre broadband
• EE’s superfast 4G service to launch in 16 cities by Christmas, covering 20
million people – a third of the population. Nationwide 4G roll out to accelerate
through 2013 with 98% of UK population covered in 2014
• EE’s superfast fibre broadband service to reach more than 11 million
households and businesses by end of year
• Over 700 EE-branded stores to open – more than any other operator
• Orange and T-Mobile customers to benefit from the UK’s biggest and best
mobile network, and more stores than ever before11th September 2012. London.
Everything Everywhere today announced the
launch of EE – the UK’s most advanced digital communications company.
EE will become the new name of the Everything Everywhere business and its
network.EE will also be launched as a new superfast customer brand in the coming weeks. It
is a brand born in the digital age, designed to serve both consumers and businesses,
offering the UK’s only 4G mobile service and complemented by fixed-line fibre
broadband.The new EE brand will stand alongside Orange and T-Mobile. Together they will
provide mobile services to 27 million people, now served by the UK’s biggest and
best network.Olaf Swantee, CEO of EE said: “Today we launch a new company, a new network
and a new brand for Britain.“Our plans to revolutionise the UK communications market with a faster network and
an exciting new brand for the digital age are built on solid investment and a simple
belief that customers deserve better.“We look forward to connecting the country with superfast mobile speeds in the
coming weeks, months and years.“And it starts today, with the announcement of our new business, our new brand and
a new digital infrastructure that our company, our customers and the country can be
proud of.”EE – superfast 4G and fibre
The EE customer brand will launch with 4G services for consumers and businesses
in the coming weeks.It will be the first brand in the country to offer a mobile 4G service – the pioneering
new technology that offers superfast mobile internet at speeds typically five times
faster than 3G speeds today.EE will also launch a fibre broadband service to homes and businesses with fixedline
internet speeds typically ten times faster than today’s average broadband
speeds.It means that EE’s 4G customers will be the first in the UK to enjoy superfast speeds
on their mobile and at home or at work.With superfast 4G mobile, customers will be able to:
• Access the web on the go without waiting
• Download high-definition movies in minutes
• Watch live TV on the move without buffering
• Play live multiplayer games on the go
• Download large email attachments quicker than ever
• Make high quality video calls on the moveFour cities – London, Bristol, Cardiff and Birmingham – are switched on today for the
company’s engineers to begin live testing and systems integration, in readiness for
the customer launch.EE’s 4G network will cover a third of the UK population in 2012 – over 20 million
people – and customers on the EE brand will also have access to the largest 3G
network in the UK outside of the 4G cities. Further towns, cities and rural areas, will
follow rapidly with 2013 population coverage to reach 70%, with 98% covered by
2014.EE’s 2012 launch schedule will see 16 areas of the country connected to 4G by
Christmas – the UK’s four capitals and twelve other major cities. The 16 cities are
London, Edinburgh, Cardiff, Belfast, Birmingham, Bristol, Derby, Glasgow, Hull,
Leeds, Liverpool, Manchester, Newcastle, Nottingham, Sheffield and Southampton.
EE will offer a range of state-of-the-art devices alongside its superfast 4G mobile
network with more to be announced shortly.Today, EE confirmed it is to launch the following 4G devices:
Samsung Galaxy SIII LTE
– with a 4.8 inch HD Super AMOLED display, you can
watch videos on your mobile like never before. Innovative Smart Stay automatically
recognises when you are looking at the phone, maintaining a bright display for
continued viewing pleasure.Nokia Lumia 920 – flagship Nokia Windows Phone 8 smartphone. Take bright, blurfree
photos and videos in any light conditions with PureView technology – Optical
Image Stabilisation and Carl Zeiss lens and view on a 4.5” PureMotion HD+
capacitive display.Nokia Lumia 820 – colourful, stylish, innovative design, with a 4.3 OLED WVGA
screen. Capture great photos and movies with an 8MP Auto Focus camera, with Carl
Zeiss optics and dual LED flash. Charge wirelessly without plugging in using a
Wireless Charging Shell.The HTC One XL – high quality entertainment and precision navigation combine in
this handset, thanks to a large 4.7″ HD touchscreen display. Full HD video, and front
and rear facing camera let you capture crisp, vivid photos and movies in high quality
wherever you are.Huawei Ascend P1 LTE – a powerhouse dual-core processor is packed in to this
handset’s slim design. Take stunningly clear images or HD videos on an 8MP
autofocus camera with LED flash and playback on the 4.3″ high-res touchscreen.
Huawei E589 Mobile WiFi – hook up to five devices to the EE 4G network, making
your existing phone, laptop or digital screen superfast even if they’re not 4G. Long
battery life of up to 10 hours, enjoy 4G wireless broadband anytime, anywhere.Huawei E392 Mobile Broadband stick – download and upload documents and files
in super quick time on the go with this device. Make your laptop mobile and
superfast, by hooking it up to the EE network. You’ll stay compatible with 3G too and
seamlessly switch to the optimal connection.EE’s superfast fibre broadband service will launch at the same time to complement
the company’s superfast 4G mobile service. It will be available to 11 million
households and businesses by the end of the year reaching two thirds of UK
households and businesses by the end of 2014.Service, everywhere
The company also announced it is to open EE-branded stores with more than 700
being unveiled across Britain’s high streets in line with its customer brand launch.
The new EE stores – formerly Orange and T-Mobile shops – will serve customers of
all three brands, giving them access to service and sales in twice as many locations
as before.More than 10,000 EE staff have been trained, and will offer specialist advice in store,
on the phone and on-line. The company has trained its Customer Team staff to
become experts in mobile operating systems, meaning its customers will get a
specialist service, regardless of which device they use. It is the only operator to offer
dedicated expertise based around device operating systems.The EE network
The EE network – which launches today – has been created by bringing together the
former 3G and 2G networks of Orange and T-Mobile, coupled with a three-year
£1.5bn investment for upgrades and new 4G services.With the Orange and T-Mobile networks now combined, from today customers will
begin switching over to the new seamless EE network, the largest in the UK. By the
end of the year, all 27 million customers will be using the EE network.
It means that Orange and T-Mobile customers can now get faster 3G service, with
speeds of up to 21Mbps, and more coverage than ever before.EE will also launch superfast 4G mobile and fixed-line fibre broadband services in
the coming weeks. It will also offer standard broadband via ADSL in non-fibre areas.
Orange and T-Mobile customersOrange and T-Mobile customers will continue to benefit from the best 3G and 2G
mobile network.It means that from today – and over the coming months – customers using Orange
and T-Mobile will begin to see their phone signal indicator change to EE, whether
they are on 3G or 2G, showing that they are on the UK’s biggest and best network.
This is at no extra cost and there are no changes to their existing price plans.
[Image: engadget.com]
Well, I’m on T-Mobile, so that’s step 1 complete…
All I have to do is get a 4G enabled phone and I’m set!
I think you have misunderstood the press release you will see the “EE” instead of “Orange” or “T-Mobile” (which are the 2G and 3G networks brand) not the “2G” or “3G” signal icon itself.
Its nice to see Newcastle getting 4G woohoo! Shame I’m locked into a contract for another year, i think I’d wanna stay with Three Uk anyway. But guess it depens on what they offer at the time!
awesome!
i feel shafted now ive got a unlocked galaxy s3 on orange but to use ee i need to buy a galaxy s3 lte
I wonder how this will affect their 3G network. I mostly get the joint Orange T-Mobile “carrier” but still sometimes drop to the old crappy Orange only and lose speed. Hopefully this will result in a more consistent connection and not just show EE no matter if it’s good or bad as I at least can look at the carrier name to see why my connection is bad.
EE says you will move from orange/t-mobile onto their new 3G network, The above says they have just fully merged and will be moving people on. They even go as far to say that their new EE 3G network is faster than orange 3G. Which confuses me a bit as I just assumed it was all the same, and you’d be on the new network already.
This actually explain is all http://shop.orange.co.uk/mobile-phones/phones/breakcover?wt.mc_id=OFF_OUK_V_ee&wt.tsrc=Vanity?WT.mc_id=ON_OUK_P_ouk-breakcover-consumer_mobile-kmp_carousel&WT.tsrc=Portal
Still can’t tell if it’s just a rebadge or if it’s actually a new, better network. Orange on their own are crap, it’s the T-Mobile side of currently “Orange T-Moble” provider that has made the 3G good so 50% better doesn’t really mean much.
Good news: On orange and due an upgrade in January
Bad news: My area isn’t getting it yet and the speed the carriers move over here I’m not expecting it anytime soon.
I am suprised to see Hull and Derby on the list as they have only about 20,000 more residents than where I live so I guess EE is basing their role-out on area status only and their are an awful lot of cities before my town.
This is all just a gimmick anyway, the contracts will be a minimum 2 years and the cost will make your bank account cry. I will go payg until all the carriers have 4g when there is some competition.
I think that 3UK are doing some sort of deal with EE which should mean that they too will get in on the act also. My speed is very fast compared to the other Networks anyway (I’m on 3UK & O2 for my spare) Ps, EE actually stands for EastEnders :-D