The First Google Glass Commercial Should Have Went Something Like THIS…


Here’s an image (along with a few others) that has been making the rounds around the interwebs today. They show some pretty amazing ways Google Glass could easily mature into once augmented reality could be realized more fully on the eyewear. The comics come from artist Sam Saxton who designs story boards like these for use commercials, tv shows, etc., and puts up his best work on his blog, and shows us how he would have designed the first Google Glass ad.

It’s interesting because usually the first thing people think of when it comes to AR (when it comes to gaming) is a first-person shooter. That’s all fun and dandy, but something a little more appealing to everybody could be this story board showing how the world of Mario Kart could enhance you workout daily workout routine. Simply, genius. Other storyboards show Google Glass’s potential use in the classroom and at sporting events. Have a look see.

As a refresher, here’s how Google’s concept commercial for Google Glass really went (still pretty amazing).


Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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  1. None of those demos are technically feasible today. The reason that wasn’t the Google Glass demo is because “Strong AR” isn’t going to come out for the first version of Google Glass.

    Should those “future vision” videos have been produced? Maybe. Should they have been a first commercial? No.

    1. The photo one is currently technically feasible, as is the “football replay” feature. The facial recognition maybe not, neither the mario kart while jogging. They’re cool ideas, despite having not been implemented.

    2. Pretty much all of this is technically feasible. Aside from licensing Mario characters (Nintendo would never allow it), having a very basic AR cart racing game based on GPS and Maps wouldn’t be too difficult at all.

      1. Until you swerve on your bike to avoid a virtual collision and cause a real one instead.

        1. She’s jogging -_-

          1. Doesn’t really invalidate my point, and biking is shown as an option on the mock-up screen.

    3. he meant technically feasible not as in “it can’t be done now” but as in “there are no services like that on the market now” and even more.. google doesn’t have them. What google presented exists already as service, only the form factor changed.

    4. The problem is the hardware. There is no way to “draw black” or to shade objects. Readup on the difference between hard AR (the mariokart game) and soft AR, the other things (Link by valve developer: ) [In support of Stephen’s point]

    5. Also the original targets much wider audience.

  2. Great work, this actually makes me a lot more excited about Glass than Google’s ad. I think they didn’t want to over promise/under deliver and that’s why they kept it basic. Within the next 5-10 years though what you’re proposing seems like it will probably happen.

  3. I like how the one with the woman is about losing weight and the one with the guy is about learning in science class. Really challenging those gender stereotypes there.

  4. Ouch, that grammar in the article title was painful. “…should have GONE something like this.”

    1. Looks like you got me there, Shakespeare. Perhaps I should have WENT and fixed the title after I saw your comment… xD

  5. Some nice ideas in the comic. Nothing here is impossible software wise, hardware will be the big issue that will hold these type of developments back. It will be interesting to see how Good google hardware is.

    1. Privacy will be a bigger issue, the McDonald’s incident proves that.

      1. If there were other five people with cameras on that McDonald’s, the incident would never happen in the first place. Abuses thrives in secrecy and lack of accountability.

  6. Read it on reddit.

  7. I love the RoboCop ideas where, when looking at someone, it brings up a profile. I am terrible with names, having someone’s name pop up in a bubble would really help me look like less of an inconsiderate jerk than I am.

  8. I watched the video for the cool laid back music in the background -_-

  9. This will be reality in 10 years. The human mind can accomplish anything it sets it’s mind on.

  10. These are some really good ideas.

  11. Total grammar fail.

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