Amazon To Begin Selling Ad Space On Kindle Fire’s Welcome Screen For $600,000


In a move I would have expected to see Google jump on first, it looks like the other Google (Amazon) is attempting to make back some of that money they’re losing on every Kindle Fire sold by selling “prime” location ad space on their 7-inch tablets. For a measly $600,000, you too can advertise your latest rap album, product, or service, directly from the Kindle Fire’s welcome screen. The half a mil reportedly gets you 2 full months of ad time, with your ad showing up on every boot, adding to the “sponsored screensaver” ads that appear whenever the device shuts down.

There are a few complications, however. Advertisers aren’t completely sold on this new opportunity, and Amazon isn’t quite sure how they’re going to implement this new… “feature.” Apparently, they are still undecided if they will add it to current Kindle Fires, or just in future ad-supported models. There’s also the potential of upsetting current customers who wouldn’t exactly be pleased to find ads popping up out of nowhere on their once ad-free device.

What do you guys think? Would having ads pop up on your tablet justify a heavily discounted tablet? Think Google should implement something similar to drive down the price on their rumored $250 quad-core tabbie?

PandoDaily | Adage

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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  1. Lol.Chris chaves…

  2. As long as it’s only on boot up and no where else, I probably wouldn’t mind in exchange for a discounted price. After all, I tend to ignore the boot up screen when I’m powering a device anyway.

  3. Wouldn’t a Kindle with ad’s be called a magazine? Oh, wait…

  4. I said it once and I’ll say it again: “pay me the $600,000 and I will go to every Kindle Fire owners home and personally advertise your product for you. I’m not kidding.”

  5. Who cares about Kindle? The only reason they sold so many units was because they were cheap. Just release a Prime-like service in the Play Store, bring Magazines and TV Shows already, then go buy eBay, and what does Amazon have? Shiiiiiitt.

  6. Be real easy to remove said ads by using a different rom such as CM7/9 for example

  7. Does every boot up mean when I turn device on from complete power off or just waking it from sleep. This could completely change my opinion.

  8. You’ll use any excuse to post that pic, won’t you Chris? :D

    1. So… um, is that a romance novel you’re reading? Gotcha.

    2. Notice, she’s not even holding a Kindle Fire.. O_o

  9. For 600k I am sure it would be instrusive and annoying, otherwise which advertisers would bother.
    Besides, as I read my book on a bus, train, or plane; I can’t help but feel my IQ is higher than those using a kindle or similar.
    Now if you will excuse me, I have a Tap Dragon that needs hatching.

  10. The other Google ? The ones that sell retail items and don’t do search – so a completely different company with a completely different business model.

    1. Helpless.

  11. why should i read any other news on this site when you just hit copy paste fro ATB

  12. Even more reason to use a custom ROM.

    1. cm9 what

  13. Ads using up precious data too boo

  14. The only thing I see that’s on FIRE is the hot girl in the bikini

  15. I love kindle fire
    ….. I trade stocks on it any where I go… I use to say that the iphone is the ish.

  16. I’d rather there not be ads on the welcome screen. I like the Kindle just the way it is. Got it at amazon for a killer price too

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